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 “公共关系”一词源自英文“Public Relations”翻译而来。“Public”作为形容词时译作“公共的”、“公开的”，即属于社会的、集体的，不是属于个人的；作为名词可译作“公众”，即社会群体。“Relations”则可译作“关系”、“联络”，即多人的“群体”之间的某种联系。作为一个词组，“public relations”可译作“公共关系”，也可译作“公众关系”。在中国通常称作“公共关系”，简称“公关”或“PR”。

" Public relations " comes from the English "Public Relations" translated from . "Public" as an adjective is translated as " public" , "open ", that is social, collective, does not belong to the individual ; as a noun can be translated as " public ", ie social groups . "Relations" can be translated as "relationship" , " contact ", ie people of the " group" is a link between . As a phrase , "Public Relations" can be translated as " public relations " can also be translated as " public relations ." In China often called " public relations ", referred to "public relations" or "PR".

公共关系实际是一项新的事物，从它的历史而言，美国人艾维.李首先在1902提出了有关公共关系的概念，到了20世纪20年代，公共关系公司才在美国开始出现，在我国改革开放后，公共关系才真正地进入我们的日常生活和工作中。

Public relations is actually a new thing , from its history , Americans Ivy Lee in 1902 first proposed the concept of public relations , to the 1920s , public relations firms in the United States began to appear only in the China's reform and opening up, public relations really into our daily life and work .

The definition of public relations , public relations major reveal the fundamental nature of this activity , a clear scope of application of public relations , norms of public relations disciplines , elaborate public relations techniques . Because public relations is an emerging application disciplines, but also because of its comprehensiveness, applicability and rich content , making numerous domestic and foreign experts and public relations organizations discussed their divergent definitions .

We think: Public relations in modern life , especially in modern economic life , a social organization through the use of media , and the public use of means of communication between the exchanges, the two sides reached mutual understanding , mutual accommodation and mutual development management activities.

Understand the meaning of master four main points:

First, organization and public relations is a two-way relationship between the public ( subject and object ) ;

Second, public relations and communication primarily through means of communication and other means of implementation ( means ) ;

Third , public relations is a management activities ( functions ) ;

Fourth, the purpose of public relations with the public in order to achieve common development organization ( purpose ) .

This is defined as the scientific, rigorous articulate the basic elements of public relations and its essential properties.

( 1 ) the reputation as the goal to

The ultimate goal of public relations is to establish a good image of the organization , it is the pursuit of a good social environment , harmonious interpersonal relationships , the best social media to win the public's understanding, trust , support and cooperation. Thus, such a reputation as a goal to organize dissemination activities with the general marketing activities and campaigns are essentially di本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。