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公共关系对高校的现实意义

论文作者:www.51lunwen.org论文属性:课程作业 Coursework登出时间:2013-09-01编辑:yangcheng点击率:8761

论文字数:论文编号:org201309011522133511语种:英语 English地区:中国价格:免费论文

关键词:公共关系公关PR

摘要:构建良好的高校公共关系,是新时代发展对高校管理的必然要求,是高校管理现代化的根本要求,对推动我国教育教学改革与发展、优化育人环境、增强高校的办学活力、拓展高校生存和发展的空间,具有十分重要的理论和现实意义。

( One ) establish a good image universities must rely on public relations

 

“高校形象是社会公众对高校认识后形成的一种总体评价,是高校的行为与特征在公众心目中的反映。”良好的高校形象对于高校来说无疑是一项巨大的无形资产,对其发展与生存都有着非常重要的作用和影响。

"College image is public awareness of college after the formation of a general evaluation of the behavior and characteristics of colleges and universities in the public mind reflect ." Image for good university college is undoubtedly a huge intangible assets , its development and survival have a very important role and influence. Good image not only able to obtain university community understanding, support and cooperation , but also for the college Education to create favorable conditions as much as possible so that its development. How to improve the image of college ? This requires a good university public relations. Image is an intangible asset , which includes teaching high quality, unique, coordinating all aspects of the relationship , students and staff morale is good and so on. Only when we have a good image in order to win praise from all sectors of society and support , in order to attract a large number of people, in order to cultivate high-quality students, improve operating efficiency . It is as a kind of public relations for the organization to create a better image of the art of being applied in practice . It uses a series of public relations techniques, methods and meticulous planning and ultimately achieve successful relationships , harmonious atmosphere of the personnel , the best social media to seek organizational development .


 

( Two ) the reform of university management must rely on public relations

 

长期以来,我国高等教育实行的是全由国家包长期以来,我国高等教育实行的是全由国家包起来的作法,即计划国家定,经费国家包,学生统招统配,专业按部门行业对应设置。这种体制与计划经济体制是相适应的,在历史上发挥过积极作用。

For a long time , China's higher education is implemented in full by the state bag a long time , China's higher education is fully implemented by the State wrap practice , given that national plans , national funding package , student entrance examination system with professional sector by sector corresponds setting. This system and the planned economic system is compatible in history to play a positive role . But with the economic system reform, the shortcomings of the traditional education system gradually exposed , more prominently , universities for economic development and social needs was relatively slow , in personnel training, scientific research and social services are often lagging behind and disjointed . For higher education to adapt to changes in the economic system , the traditional ideas , school system , management system needs to be updated and improved. Currently , colleges and universities have to face how to accelerate the pace of reform and construction of school subjects , but also the face of the lack of funding for education , intellectuals, low salaries , the emergence of new social imbalances in the distribution of the impact to the school is bound to resulting in many new situations and new problems and new contradictions . This requires the introduction of new managerial skills and means to clear the various channels to keep abreast of all aspects of the situation , properly handle contradictions, colleges and universities to seek stability and relationships in spiritual harmony , eliminating negative factors and barriers to ensure that educational reform smoothly. Thus , college and univers论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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