英语论文网

For the Government, public relations is also very important , the government to successfully improve the governance of public crisis , to meet the wishes and demands of the general public , to reduce the harm caused by public crisis , the smooth development of international exchange and cooperation , the need for effective government public relations work . Public relations for government operations and have the following meaning :

首先，政府公共关系的沟通职能，有利于调动公众参与危机治理，提高治理效率。当今世界，大多数政府虽然在推行政令时，可以运用法律赋予的行政权力，却更重视建立在没有强制力和自愿基础之上的双向沟通，来确保政令为大多数人所接受.

First, the government 's communication and public relations functions , help to mobilize public participation in crisis management , improve management efficiency. The world today, although most governments in implementing decree , you can use the administrative powers conferred by law , but more emphasis on building strength in the absence of mandatory and voluntary basis of two-way communication , to ensure the decree was accepted by the majority , are satisfied. Government public relations is to grasp, understand people's real needs and interests of an important means and methods of government policies enacted only get public support and attract the public to actively participate in order to effectively be executed successfully , and public participation is established on the government on the basis of understanding and trust . In crisis situations , the role of the government public relations communications functions , to mobilize public participation in the governance of public crisis , and constantly improve the government's public relations capacity , true, accurate and timely manner with the public good communication and exchange , protect the citizens informed right , not only to improve the efficiency of public crisis governance requirements , but also the necessity of the development of modern democratic government requirements .

其次，政府公共关系的信息获取职能能帮助政府在公共危机中进行正确决策。在危机情况下，政府作为公共事务的管理者，能否及时获取信息以及获取信息的数量和质量，将成为对危机是否进行正确处理的关键。

Second, the government access to information of public relations functions can help the government in a public crisis for correct decisions. In a crisis situation , the government as a public affairs manager , timely access to information and access to information on the number and quality , whether the crisis will be the key to proper treatment . As a modern democratic government public management functions of government public relations, an important aspect is to obtain information for government decision-making timely and effective service .

Third, the government public relations to promote citizens' trust in government will help ease the contradiction , smooth handling of the crisis . For now, in crisis situations , the government sometimes faced with a crisis of confidence , on the one hand that the Government did not timely government policies, measures , working conditions and other government information to the public , and give the correct explanation , the public understanding of government what is being done , ready to do anything , the public itself can get what and how to get information on the other hand that the government and their public lack of effective public relations campaign in the public mind the lack of good image of the government . G