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加拿大魁北克拉瓦尔大学留学生论文定制-大规模定制的木家具作为一种竞争策略-Mass customisation of wood furniture as a competitive strategy [2]

论文作者:留学生论文网论文属性:硕士毕业论文 thesis登出时间:2011-06-27编辑:anterran点击率:6391

论文字数:6752论文编号:org201106271403198542语种:英语 English地区:加拿大价格:$ 66

关键词:大众定制MC家具商业模式家具制造商的调查市场全球化工业工程精益加拿大魁北克拉瓦尔大学留学生论文定制Mass customisation

摘要:加拿大魁北克拉瓦尔大学留学生论文定制,关于大规模定制的木家具作为一种竞争策略(Mass customisation of wood furniture as a competitive strategy)提升大众定制。促进美国家具行业商业模式发展,基于对家具制造商的调查使其市场全球化,促进木材工业工程精益化。

ion of theDepartment for Value Added Wood Products.
1 Introduction
Successful competition from low-labour-cost countries has led to serious downsizing inthe US furniture industry (Buehlmann et al., 2004; Hilsenrath and Wonacott, 2002)despite a favourable market environment for furniture over the past few years. While theNorth American furniture market is predicted to continue its growth at a moderate pacebased on demographics and income predictions of the US population (Schuler https://www.51lunwen.org/Quebec/andBuehlmann, 2003), uncertainty about the success of the domestic industry exist. Low-costoffshore countries enjoy a significant priceadvantage in the US market, but price is notalways the main sales argument to satisfy end-user needs and aspirations. Customisationof the product, pre- and post-sales service, and delivery time influence consumers’buying decisions as well. Schuler and Buehlmann (2003) forecast an increasing marketshare of customised products in the decades to come (Figure 1).
Mass Customisation (MC), for a variety of reasons, is considered a promising strategyfor domestic manufacturers to successfully compete in the future (Buehlmann, 2004).While standardised, mass-produced furniture is made more cheaply at similar or betterquality in low-cost offshore countries, customised furniture gives producers who areclose to the customers a sustainable competitive advantage. Therefore, the domesticfurniture industry should be aggressive in exploring and implementing opportunities tomanufacture mass-customised furniture. The objective of this study was to review the
202 T. Lihra, U. Buehlmann and R. Beauregard

 

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