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The Improvement Strategies for the Toy Company’s Supply Chain Management

论文作者:英语论文论文属性:职称论文 Scholarship Papers登出时间:2010-03-09编辑:wujun点击率:3027

论文字数:论文编号:org201003091345579965语种:英语 English地区:中国价格:$ 22

关键词:Introductionfactoryvariablechanging

Introduction

The aim of this dissertation is to find out the improvement strategies of the toy Company’s supply chain to adapt the development of toy industry and the future trend in the toy market.

Hundreds billion dollars value are created in the toy industry every year in the worldwide. And many well-known international toy companies such as Mattel, Hasbro, Takara, Hamlets and so on are playing the very important roles for contribution of the world economy. Although the toy industry has a centuries-old history and has been a mature industry, there are still all kinds of opportunities and threats for the toy enterprises as the innovative products and changing environment are always producing unpredictable and variable demand in the big global market.
Lots of toy enterprises face confusion of inventory, failing in sales and problems for the situation of seasonal characters in the gl本论文英语论文网www.51lunwen.org整理提供obal toy industry. The business managers always pay much attention to the questions such as how to find the right material for the production, where to build the factory and distribution centre, how to make profits, reduce loss and get more values, how to improve the supply chain operations and make the management become more effective. The supply chain is made up of these related members beginning from suppliers of raw materials, producers for the production, distributors, retailers, end-use customers and so on. The performance of these members can show a good features of a company’s operation status. The supply chain is the lifeline of an enterprise. To improve the supply chain can get the success of saving money and winning in the global market. So how to improve the supply chain management is one important research for the toy multinational companies.

The managers of the international companies should understand very well for the external and internal environment in order to make progress for the supply chain management. This dissertation aims to find out the status quo and future trend of the development of the toy industry, the improvement and optimization of toy companies supply chain management, and the relationship between the industry data and the progress of the supply chain.There are four problems as following that will be solved in the research part of this dissertation:

1, What is the main developments and future trend in the toy industry in the global markets?
2, How important of the supply chain management is for the toy multinational companies?

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