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Globalisation strategies and business organisation of a network of Logistics service providers

Keywords
 Globalization, Internationalization, Networks, Transport, logisticsAbstract This paper deals with the dynamics of internationalisation and globalisation of thefreight-forwarding and logistics service providers. A case study, based on E.ON, Stinnes,Schenker, BTL and other European and non-European firms, is presented in order to illustrate theprocess. The organisation and strategies developed by the firms under study with the aim toexpand their activities on European, transnational and global levels are presented.

The information was gathered using the Internet as a research tool. Focus is placed on theorganisational routes used by the firms in order to expand their activities outside of their homebase, and on their business strategies.

Introduction

A great deal of the research on internationalisation and globalisation strategies,and the organisational forms used to expand business activities around theworld has been done on manufacturing firms, and relatively little attention hasbeen paid to service firms, especially in the field of transport and logistics.Within this context we can mention Hertz’s (1993) contribution.

The authoranalysed the internationalisation process of three Nordic freight transportcompanies. Hertz (1993) found that between 1960 and 1970 the internationalstrategies of the companies were characterised by specialisation anddiversification of services, and by expanding business activities in anincreasing number of countries. During those decades the establishment ofgreenfields investments were the favoured organisational route tointernationalise.

Following Hertz, during the 1980s the internationalisationstrategy used by transport firms was directed to attend large regions ratherthan individual countries; mergers and acquisitions, not of single firms but oftransport firms’ nets were the main organisational vehicle used tointernationalise.

Content
Strategies and the organisation of the firms
The network organisation of transport firms
The case example
The core of the network
The glolocal strategy
The global strategy
Conclusions

References
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BTL (1999), “BTL’s CEO, Ha ˚kan Larssons comments on the Stinnes offer”, BTL News, February,
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english/src.html 留学生论文https://www.51lunwen.org/
Castells, M. (2000), The Rise of the Network Society, The Inf本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。