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代写留学生供应链硕士论文:面向大规模定制的供应链配置-Supply-chain configurations for mass customization

论文作者:留学生论文网论文属性:硕士毕业论文 dissertation登出时间:2011-07-22编辑:anterran点击率:7844

论文字数:11958论文编号:org201107221451543482语种:英语论文 English地区:英国价格:$ 44

关键词:mass customizationsupply-chain managementproduct architectureproduct varietyperformance tradeoffs大规模定制产品结构产品种类性能权衡

摘要:代写留学生供应链硕士论文:许多研究大规模定制战略的实施反映了一个功能的重点,针对概念设计过程,营销,制造或采购,形式单一。本文就大规模定制供应链管理的产品结构做了一个全面的性能权衡。

代写留学生供应链硕士论文Supply-chain configurations for mass customization

Keywords mass customization, supply-chain management,
product architecture, product variety, performance tradeoffs,
case research

Abstract. Much of the research on mass customization strategyimplementation reflects a functional focus, considering productdesign, Marketing, manufacturing or sourcing, individually.
This paper takes a step towards integrating these perspectivesinto a more systemic view of mass customization strategy implementation.More precisely, the paper explores how a firm’ssupply chain – meant as the whole of its supply, manufacturingand distribution networks – should be configured when differentdegrees of customization are offered. The empirical researchconsists of a multiple case study including firms in the telecommunications,transportation vehicles and food processing equipmentindustries. Case analyses highlighted that the degrees offreedom customers have in specifying product features, heavilyaffects the supply-chain configuration, as well as product architectureand, ultimately, firm performances. Our findings furthershow that two peculiar supply-chain configurations can be identified,each one suggesting an isomorphism between marketcharacteristics, product structure and supply-chain configuration.
1. Introduction
Mass customization aims to fulfil the needs of individualcustomers, like craft production, while ensuring
Authors: F. Salvador, Instituto de Impresa, Department of Operations and TechnologyManagement, Marı′a de Molina 12-5,28006 Madrid, Spain. M. Rungtusanatham, Arizona StateUniversity, W. P. Carey School of Business, Department of Supply Chain Management, Tempe,
AZ 85287, USA. C. Forza, Universita` di Modena e Reggio Emilia, Dipartimento di IngegneriaMeccanica e Civile, Via Vignolese, 9005/a, 91100 Modena, Italy.FABRIZIO SALVADOR is Professor of Operations Management at Instituto de Empresa (Madrid,Spain) and Research Associate at Arizona State University (Tempe, Arizona). He holds an MSin Engineering and Management and a PhD in Operations Management from Universita` di Padova(Padova, Italy). His research interests are related to mass customization, product configurationand the relation between product design and organization design in environments characterizedby high product variety. He regularly teaches these topics to undergraduates, postgraduates andexecutives. He has been successfully assisting numerous companies in managing product varietyrelatedproblems. His work has been published in prestigious academic and practitioner journals,including the Journal of Operations Management, International Journal of Operations & ProductionManagement, Computers in Industry, International Journal of Production Economics and Business Horizons.
He recently published a book with McGraw-Hill on product configuration.
M. JOHNNY RUNGTUSANATHAM is Faculty Director, W. P. Carey MBA – Online Program and
Associate Professor of Supply Chain Management in the W. P. Carey School of Business at ArizonaState University. Dr. Rungtusanatham conducts research on the definition, effectiveness, and crosscultural
applicability of Total Quality Management and also the complex interactions amongproduct design, process design and supply-chain configuration decisions. His research has receivedfunding from various sources, including a 2003 Senior Researcher Fellowship from the Instituteof Supply Management. Dr Rungtusanatham has p论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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