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Executive Summary
The automobile industry develops quickly around the world, meanwhile, accompanied with globalization challenge and fierce competition. In order to face the competition and challenge, carmakers implemented the combination strategy. The  globalization influences strategy making and auto market dynamics. The global auto market dynamics has changed greatly since the year 2000 especially in emerging markets. For Ford, it has been investing in China these years and built many production facilities. How can Ford continue to reduce production cost? How can it quickly improve its products and car buyers’ perception of them by the year 2010? This report use two techniques to show Ford’s strategy and development directions, meanwhile to shown the contemporary and significant operations and supply management issue, moreover, to evaluate and analyse the impact of the contemporary auto industry upon the organisation’s operations and supply management activities.

Introduction
The emerging markets of automobile develop so quickly. This brings huge profit space and great opportunities to carmakers. Meanwhile, there are challenges and threats over there waiting for the car producers. In the first part of the report, globalization effects on auto industry are introduced. This part mainly analyzed how globalization drive international auto companies combine horizontally and vertically. In the second part of the report, the PEST and Port’s Five Forces analysis methods were used to analyze Ford’s investment in China. These years, in order to cut production cost, Ford continued to invest into production facilities. However, whether the investment can successfully meet the requirements of local customers and face the challenge from powerful competitors as Chrysler and General Motors. This report use the two analysis methods to show Ford’s strategy and development directions. The contemporary and significant operations and supply management issue selected in this essay is the global changes of auto industry and one case(Ford)has been chosen as the
Literature Review of Globalization on Auto industry
Globalization makes global auto companies gain competitive advantage by vertical combination
Globalization makes global auto companies gain competitive advantage by horizontal combination
The PEST and Port’s Five Forces Analysis of Ford-impact of the contemporary auto industry upon the Ford’s operations and supply management activities

Pest analysis of Ford’s investment in China’s market
Port’s Five Forces of Ford- impact of the contemporary auto industry upon the Ford’s operations and supply management activities

References
Bernard, S 2007, ‘Chrysler cuts a dash with speed and decisiveness’, Financial Times.

De Wit, B & Meyer, R 2004, Strategy Process, Content, and Context International Perspective, 3rd Edition, Thomson Learning, London.

Johnson, G., Scholes, K & Whittington, R 2005, Exploring Corporate Strategy: Text and Cases, 7th Edition, Financial Times Prentice Hall, Newyork.

Lynch, R 2006, Corporate Strategy, Fourth Edition, Financial Times Prentice Hall, Newyork.

Mintzberg, H, Ahlstrand, B & Lampel, J 1998, Strategy Safari, Financial Times Prentice Hall, Newyork.

Richard, A, Geoffrey, R D, 2000, Non-State Actors and Authority in the Global System, Routledge, London and NewYork.

‘Ford is not making the most of China boom’ 2004, citing A Automotive News. viewed on 8 Ma本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。