Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal
英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献
ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter
澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文
小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法
英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查
temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语
经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目
日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题
职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意
论文作者:英语论文网论文属性:作业 Assignment登出时间:2014-04-14编辑:yangcheng点击率:11690
论文字数:2098论文编号:org201404112144231252语种:英语 English地区:加拿大价格:免费论文
关键词:SCM供应链管理B2B销售Relationship MarketingSupplier performance
摘要:本文主要介绍了DELL集团充分利用供应链管理,使企业进行零库存和个性化定制的功能,给企业在剧烈的电子商务竞争中带来了巨大的优势。DELL是电子商务网上销售电脑的巨头,SCM管理是十分行之有效的。
INTRODUCTION引言
供应链管理(SCM)是相互关联的,通过产生价值(产品或服务),用以最终消费者的过程之间的上下游联系的组织/个人的联网管理。
Supply chain management (SCM) is the management of the interconnection of organizations/individuals that relate to each other through upstream and downstream linkages between the processes that produce value (products and/or services) to the ultimate consumer.
供应链管理的全过程,可以被看作是涉及组织/个人的所有活动,以最终客户为网络操作的一个管理系统。在B2B电子商务的战役中,最终的客户通常被认为是组织,机构,政府部门等一些特殊的机构。
The whole process of SCM could be seen as a network which involves all activITies of organizations/individuals to final customers. In B2B campaign, the final customers are usually considered as organizations, institutions, governments, etc.. In this kind of business campaign, SCM play as a similar role as it did in other environments, excluding the last link of the supply chain.
目前通过电子商务进行网上销售是一个大公司进行扩展的必经之路,这对于大部分公司来说,都是一个大趋势。
Currently, it is a trend to extend B2B markets through internet for many companies. E-commerce is tended to be more and more important in B2B Marketing. Therefore, SCM in B2B is asked to fit this situation by using ICT and focusing on integrating information and connecting all activities through IT system. This article is about to discuss the definition of SCM and address its functions and activities in B2B by using two different examples.
In fact, the Council of logistics Management has mentioned the importance of strong relationship between industrial parts in supply chain by defining SCM as ‘encompassing the planning and management of all activities involved in sourcing and procurement, conversion and all logistics management activities. Importantly it also includes coordination and collaboration with channel partners, which can be suppliers, intermediaries, third party service providers, and customers’. This definition states that essential in SCM is the management of close relationships between firms, which are the core for achieving higher supply chain performance. In fact it has been particularly recognized that SCM is increasingly emphasizing inter-organisational coordination of activities to create competitive advantages (Ballou, Gilbert, & Mukherjee, 2000). Now that inter-organisational relationships are becoming the core in industrial supply chains, it is worthwhile to consider empirical antecedents as well as effectiveness and performance consequences of relationships.