英语论文网

留学生硕士论文 英国论文 日语论文 澳洲论文 Turnitin剽窃检测 英语论文发表 留学中国 欧美文学特区 论文寄售中心 论文翻译中心

Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal

英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献

ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter

澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文

小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法

英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查

temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语

经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目

日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题

职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意

商务英语翻译论文广告英语商务英语商务英语教学

无忧论文网

联系方式

论化妆品广告英语的语言特点 [6]

论文作者:佚名论文属性:短文 essay登出时间:2009-03-31编辑:黄丽樱点击率:16040

论文字数:5791论文编号:org200903312213044525语种:中文论文 Chinese地区:中国价格:免费论文

关键词:AdvertisingCosmeticAdvertising EnglishLinguistic Characteristics广告化妆品广告英语语言特点

very impressive by using compounds. Their structure is special. The first one is about gel. It used a lot of compounds. In advertising English, compounds are widely used to describe the nature and quality of products. And among all kinds of them, hyphenated compounds are often picked. This is one instance. The words "anti-dull” “anti-fake” and “invisi-gel” are functional. They can easily catch people’s attention. Besides, compound nouns are the most frequently used. Instance b) is one good example. Light-Diffusing means this product can disperse sunlight so as to protect skin from sun burnt. This is the purpose of sunlight proof products. Therefore, the advertising not only can soon attracts people, but also directly hit the need of consumers. Last but not least, there are many other kinds of compounds like compound adjectives and compound verbs. If they are appropriately used, amazing effects will come along. 2.1.4More Simple and Colloquial Words in Advertising In advertising English, we can see most of words used are very simple. They are easy to understand and remember. For the aim of advertising is make everybody know, the words used of course should be easy. And if advertisers want every witness to remember this piece of advertisement, the words should be comparably colloquial and daily-used. After seeing an advertisement, people usually can remember it and tell others, relatives, friends and so on. So just for a little while, a lot of people will know. There is no exception that advertisements appeared in cosmetic products also show this characteristic. It has become a strong trend of being simple and colloquial. Let us see some instances as following: a) Who does your hair? I do it myself (Cui 1993). This is a line of publicize a kind of hair jelly. We can see this is very simple like a daily talk. The words “who” “do” and “your” are very common words. Everybody use them a lot. I am sure this advertisement can be heard and remembered very soon. Thus, the target product is sure to be popular and become a good seller. b) Maybelline invites you to experience Ultra Performance (Cui 1993). This is a line from Maybelline. Maybelline Mascara was created by a chemist, T.L. Williams, for his sister (whose boyfriend, Chet, was in love with another woman). To help Mabel get her man, TL Williams blended Vaseline jelly with coal dust and concocted a lash -darkener. It was the first mascara! T.L. Williams founded the company, Maybelline, named after his sister, Mabel and Vaseline, in 1915. Maybelline has experienced a long history up to now, playing a leading role in color make-ups. It is very famous and popular all over the world. China is no exception. It is brought in China in 1995 and become more and more popular. The above-mentioned line also chooses pretty simple and colloquial words. Invite is a frequently used word. It used in conversations, letters, mails, inviting cards and so on. It shows friendliness and intimacy. People love to be invited. Who will say no to be invited by Maybelline? They will feel flattered. So using “invite” is helpful. What is more, the choice of “performance” is great a thoughts so as to make every piece of advertisement is eye-catching. Describe the merits of products, causing buying interest. Then can they get people’s action of purchasing. Therefore, for all these reasons, advertising English has its particular characteristi论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。
英国英国 澳大利亚澳大利亚 美国美国 加拿大加拿大 新西兰新西兰 新加坡新加坡 香港香港 日本日本 韩国韩国 法国法国 德国德国 爱尔兰爱尔兰 瑞士瑞士 荷兰荷兰 俄罗斯俄罗斯 西班牙西班牙 马来西亚马来西亚 南非南非

   Europe (24-hours)
   EN:13917206902
   china (24-hours)
   CN:13917206902
在线客服团队
    全天候24小时在线客服
      QQ:949925041 
  

微信公众订阅号