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appreciate them by standing the point of art. As for advertisement designers, studying rhetoric in advertising English helps them create more successful advertisements. Using all kinds of rhetoric appropriately is available for designers to create classical advertisements which can achieve commercial purpose by simple artistic form. As for English learners, studying rhetoric in advertising English helps them expand ways of studying English and improve the ability of using English and appreciating English language. When studying rhetoric in advertising English, they would also be moved and attracted by artistic charm in advertisements. As for products, rhetoric makes advertisements more vivid and acceptable, which helps domestic products enter international markets and be accepted by foreign friends. In the other words, a successful advertisement for goods is a passport to enter international markets. In a word, a piece of successful advertisement needs ingenious using of rhetoric and a kind of salable product needs a piece of successful advertisement. The function of rhetoric in advertising English is self-evident. Acknowledgements I am deeply grateful to Mr. Wang Huan, my tutor, to whom I owe a great deal of gratitude and appreciation. Mr. Wang gave me many invaluable instructions and helped me much in every stage of my thesis writing. And I also greatly appreciate the help coming from my respectable teachers, Professor Deng Xingyi, Mr. Yuan Bin, Tang Guoping, Wei Xingcai and Miss Cui Zhaohui, Li Liqin. Moreover, my numerous thanks go to my dear friends and my lovely roommates, Zhou Jie, Ji Chengyao, Cao Miaoling, who spend much time with me on my thesis. Finally, I would like to offer my sincere gratitude to those who spend their precious time in reading this thesis . Bibliography [1] Gillian Dyer. Advertising as Communication. Great Britain: The Chaucer Press .1982 [2] Hafer White. Advertising Writing - Putting Creative Strategy to Work. New York: Cambridge University. 1982 [3] Leech, Geoffrey. Advertising in English. London: Longman Press, 1996. [4] Tanaka, Keiko. The Pun in Advertising: A Pragmatic Approach. Lingua, 1992, (87). [5] 崔刚.广告英语. 北京：北京理工大学出版社，1992. [6] 冯翠华.英语修辞格. 北京：商务银书馆出版，1983. [7] 冯翠华.英语修辞大全.外语教学与研究出版社， 2005. [8] 胡曙中.现代英语修辞学. 上海：上海外语教育出版社， 2004. [9] 刘明信. 广告英语中的修辞语言美[J].山东电力高等专科学校学报.2006,(4) [10] 倪景亚. 浅析广告英语中的修辞手法[J].嘉兴学院学报. 2003, (1) [11] 欧阳玲珑. 浅谈广告英语中的修辞格及其特点[J].甘肃科技纵横.2007,(1) [12] 时秀梅.广告英语修辞手法初探[J]. 鸡西大学学报：综合版. 2006, (2) [13] 束金星,魏铭亚. 广告英语修辞及其艺术效果漫谈[J]. 曲靖师范学院学报.2002.(5) [14] 孙晓丽.广告英语与实例. 北京：中国广播电视出版社， 1995 . [15] 唐颖,曲晶.英语修辞学. 吉林：吉林大学出版社， 2004. [16] 王燕希.广告英语一本通. 北京：对外经济贸易出版社， 2004. [17] 游耀金. 论广告英语中的修辞[J].辽宁工程技术大学学报：社会科学版. 2005, (4) [18] 张娟. 浅析广告英语中的修辞技巧[J]. 沙洋师范高等专科学校学报.2004,(4) [19] 赵炳. 世界绝妙点字1000例.北京：中国广播电视出版社， 1995. [20] 钟馥兰.广告英语中的修辞格与翻译[J].黎明职业大学学报.2003.(1) [21] 左韵. 广告英语中的修辞意义[J].科技资讯论.2006,(8)