英语论文网

留学生硕士论文 英国论文 日语论文 澳洲论文 Turnitin剽窃检测 英语论文发表 留学中国 欧美文学特区 论文寄售中心 论文翻译中心

Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal

英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献

ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter

澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文

小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法

英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查

temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语

经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目

日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题

职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意

商务英语翻译论文广告英语商务英语商务英语教学

无忧论文网

联系方式

浅析广告英语中的修辞Analysis to the Rhetoric inAdvertising English

论文作者:佚名论文属性:短文 essay登出时间:2009-04-10编辑:刘宝玲点击率:30273

论文字数:26000论文编号:org200904101311101377语种:中文论文 Chinese地区:中国价格:免费论文

关键词:Advertising Englishrhetoricphonationvocabularysyntax广告英语修辞音韵词义结构

Abstract Nowadays, we are endlessly bombarded with all kinds of advertisements through various media such as magazine, newspaper, TV, radio, poster and internet, etc. Advertisement takes an important part in modern life, with its special magic power, prompting social and economic development. In import and export business, advertisements play more and more important role. The most frequently used rhetoric devices are: personification, figures of speech, pun, parallelism, rhyming and so on. The application of these rhetoric devices can make products or services lively, interesting, visualized, and lifelike, also endow the advertising English with the beauty of rhythm and English language. Personification makes products lively and lifelike; figures of speech make products brilliant on their features; parallelism makes language tone more strong; rhyming makes language finger-popping. Rhetoric devices can bring advertising a good effect and make readers impressive on both products and language if it's used properly. This paper mainly talks about rhetoric features of advertising English from three aspects: phonation, vocabulary and syntax. 摘 要 当今,广告以各种媒体如杂志、报纸、电视、广播、海报、因特网等多种形式不断地出现在我们日常生活中。广告作为现代生活的重要组成部分,以它的独特魅力,对社会经济的发展起着推动作用,在商品进出口中,充当着越来越重要的角色。广告英语中频繁使用的修辞手法有:拟人、比喻、双关、排比、押韵等。这些修辞手法的运用能使英语广告中的产品或服务生动有趣、形象传神,同时赋予广告语言美、音律美。例拟人使产品形象生动;比喻使产品特点鲜明;排比使语言增强语势;押韵使语言富有节奏感等。不管是给产品还是给语言本身,修辞手法在广告英语中合理运用都能给广告带来良好的效果,继而给读者留下深刻印象。本篇论文主要从音韵、词义、结构三方面讨论分析广告英语中的修辞特点。 Introduction Advertising English is not a simple commercial term but a kind of encouraging language with artic charm by using all kinds of lingual skills. The word “advertise” derives from Latin word: advertere, which refers to a means of calling people’s attention to something and induce people to a certain directions(Wang Yanxi,2004). At present, although advertising explanations from different countries’ scholars are different in the literal, they are largely identical but with minor differences. With the rapid development of economy, the competition among the competitors becomes more and more fierce. In order to make their commodity enter into the international markets, merchants divert their attention to advertising English. Advertisements are noticed by more and more people as the child of commodity economy. The advertisements use the simplest and clearest words to express complicated meanings. The main function of English advertisements is to propagate the information of the products in order to excite people's purchase desire. Advertising English, as a kind of application language, has been apart from the normal English and has developed to a substandard special language because of its special use. Advertising English is different from normal English in structure and rhetoric, and it will change with the development of advertising, science and technology. In order to make the advertisements more attractively, the designers often create their advertisements by using rhetoric, which makes the advertisement more chic, vivid and attractive. Artistic effect produced by using rhetoric in advertisements gives people enjoyment of beauty, which makes customers accept goods information in the delight atmosphere; at the same time, advertisements achieve their commercial purposes. I. Value of Advertisements The purpose of advertisements is to arouse customers’ action or the desire of buying goods. So, as a successful advertisement sentence, four features should be incarnated: 1. A论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

共 1/11 页首页上一页1234567下一页尾页

英国英国 澳大利亚澳大利亚 美国美国 加拿大加拿大 新西兰新西兰 新加坡新加坡 香港香港 日本日本 韩国韩国 法国法国 德国德国 爱尔兰爱尔兰 瑞士瑞士 荷兰荷兰 俄罗斯俄罗斯 西班牙西班牙 马来西亚马来西亚 南非南非

   Europe (24-hours)
   EN:13917206902
   china (24-hours)
   CN:13917206902
在线客服团队
    全天候24小时在线客服
      QQ:949925041 
  

微信公众订阅号