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tising grew in popularity both in Britain and the American colonies. Before 1890, in the western, the definition of advertising is generally called, as “Advertising is a piece of news about the product or the service.” In 1948, The Committee on Definitions of the American Marketing Association defines: “the non-personal communication of information usually paid for and usually persuasive in nature about products, service or idea by identified sponsors through the various media.” American Sponsors Association hold: Advertising is the paid communication for the masses, and its final purpose is to transmit messages, change the attitude, induce people to take action and benefit identified sponsors. The Encarta Encyclopedia defines “advertising” as “a form of commercial mass communication designed to promote the sale of a product or service, or a message on behalf of an institution, organization, or candidate for political office”.[1] Now, draw the following conclusion: “Advertising is a paid, mass-mediated attempt to persuade”. [2] Firstly, identified sponsors need to pay for it. Secondly, it is delivered through a communication medium designed to reach more than one person. Thirdly, it is the public communication designed to change or reinforce the attitude and the action. 2.2 The effect of advertising Advertising can make a contribution to sales---along with the right product, the right price, and the right distribution. It can not only create social wealth directly and provide lots of jobs, but also promote the development of other industries. And advertising is related to GDP (Gross Domestic Product) in that it can contribute to levels of overall consumer demand when it plays a key role in introducing new products. Advertising can have a stabilizing effect on downturns in business activity. Advertising is alleged to stimulate competition and therefore motivate firms to strive for better products, better production methods, and other competitive advantages that ultimately benefit the economy as a whole.Due to the economies of scale produced by advertising, consumers actually realize less—expensive products. As broad-based demand stimulation results in lower production and administrative costs per unit, low prices are passed on to consumers. The pressure of competition and the desire to have fresh, marketable products stimulate firms to produce improved products and do some innovations. All of these can contribute to the standard of living and quality of life in a society. Advertising educates consumers, equipping them with the information they need to make informed purchase decisions. Consumers become more educated regarding the features, benefits, functions, and value products. Further, consumers can become more aware of their own tendencies toward being persuaded and relying on certain types of product information. According to the above, better-educated consumers enhance their lifestyles and economic power through astute marketplace decision-making. In all, with the development of the technology and the diversity of the mass media, advertising has influenced people pervasively in the daily life. Advertising plays an important role in the society. Foreign countries (especially American) have developed the advertising for a long time, so Chinese need to use the experience of other countries for reference. That is the study of English advertising has its necessity. The study of analysis of English advertising is meaningful. 2.3The