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VALVE ENGINES.Here is a blend of elegance and per formance usually foundonly in big luxury cars. That’ s because T oy ota believes every oneshould enjoy the newest automotive advancements. And the latestexample of this thinking is the all - new C orolla. I t has an ele2gantly rounded shape to be proud of . And the high output and ef2ficient multi - valve engine in all C orrolas puts their per formancein far better shape. Expand y our driving experience to new hori2zons with the all - new C orrola.T oy ota - World’ s No. 1 producer of multi - valve engines由此可见:因为书面语和口语混淆运用,正在定然水平上标明: “正在海报言语中,书面语和口语的差别正正在变得模糊兴起” (W. R.O’ Donnell&Loreto T odd : 1980) 。　
　二、句法特色
    海报一范围既遭到字数或者工夫的制约 ,一范围又想传播尽能够多的消息,正在言语上又要富于怂恿性,以期激起起消耗者购置欲。因而,正在其散体上也体现出共同的句法特色。
   (一)多用容易句,少用化合简单句     海报言语的群众性请求其语句构造简明活泼,能疾速抓住大众的留意力;同声也为了升高众人对于海报言语了解上的心思累赘,加强其可读性。因而,正常多采纳冗长的句子构造,较少采纳简单的句子构造。如:The 60 - second break fast from Dole.(Dole 需要60秒早饭)Quality never g oes out of style.— — —Levi’ s(品质永与样式做伴) — — — 莱维斯牛仔装G OOD TASTE. KENT STY LE.— — —(KENT牌风烟)
   (二)多用陈述句    海报的基本手段正在于驱使观众或者观众群正在心思上发生同感、进而采取言论,因而过分采纳富饶怂恿性的言语(loaded language) ,以加强其压服和劝诱力度。而陈述句本身就存正在要求、召唤、劝说众人采取言论的象征,因此被广泛地用来海报之中。如:Call K LMor y our Carg o Agent for more in formation.PEPSI COLAPEPSICatch that Pepsi spirit . Drink it in.Have a Pepsi Day.
(三)屡次运用问句     海报为了加强其留意性能和回忆价格,还少量采纳问句。没有管是正常疑难句、反义疑难句或者特别疑难句都能具有定然的坦率宛转性能。同声,采纳疑难句还能驱使观众或者观众群从心思上停止考虑,并编成回声,能激起起他们的猎奇心,失掉一种心思上的镇静感。如:Are y ou g oing grey too early ?Which shampoo rinses the best ?Y ou will buy this special gift to y our darling , don’ t y ou ?    (四)少量使用省略句    海报言语的另一显然特色是宽泛使用省略句式。一是因为字数所限,没有得没有把主要的句子因素简化删略。同时因为省略句自身存正在明显、一般、松散、夺目的特性,能无效地改观行文的节拍,简单让观众和观众群发生听觉上及心思上的错位感,惹起其留意,因此能发生怂恿感奋的移情成效。如:SAFE , EASY, QUICK &WITH FUN !— — —( KITCHEN WONDER vegetable process or )Safe and Warm — — —the rev olutionary new self - heatingmattress pad. At last !Warmth and comfort without electricity ! …Imagine. No bulky coils or dangerous wires. (床垫海报)正在这种无动