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e, either the advertisers or the potential partners, so they are often viewed as the object ofAppreciation. In DAs advertisers endue themselves or the potential partners with high frequencyof Appreciation in order to facilitate the motivation of the potential readers to take actions.II. Positive Attitude resources are prevalent in DAs, which become the salient stylisticfeature of DAS. DAs are very simple in structure and must be concise, so in DAs the advertisersprefer to evaluate themselves or the potential partners in positive way, which give the goodimpression to the readers, attract their attention or interest and provoke their willing of takingactions.III. Within Affect, the Affect resources have the striking feature of authorial. Theadvertisers advertise themselves in DAs, so he or she has to express his or her own feelings tothe readers. In realization, verbs, most of which are the mental process, serve as the keyrealization of Affect. Within Judgment, Social Esteem outnumbers Social Sanction and this hasto do with the semantic meaning of these two subcategories. And adjective serve as the keyrealization of Judgment. Within Appreciation, the frequency of Reaction is much higher thanthose of Composition and Valuation. Since people always glimpse the DAs in passing,advertisers prefer to use more Reaction resources to attract the readers’ interest, because theReaction resources cover the degree to which the object being appraised catches our attentionand the emotional effects it has on us.IV. This is a contrastive study between EDAs and CDAs. So there are many differencesbetween them. Affect, Judgment and Appreciation are not deployed equally in these two kinds ofDAs. First, the negative expressions of Affect in CDAs are more than that in EDAs. Second,Judgment resources in CDAs are more than that in EDAs and negative Judgment resources inEDAs are more than that in CDAs. This is related to the cultural differences and language habits.Third, within Appreciation, the proportion of Valuation resources in EDAs is higher than that inCDAs. Because the social values of different countries’ people are different. In western culture,people pay more attention to the sacrifice or significance of individuals than Chinese, which isreflected from the Valuation resources.(3) In the analysis of Engagement system, few Heteroglossic options appear in theseadvertisements and most of the DAs are written in the Monoglossic way. This might bedetermined by the descriptive linguistic features of DAs.High frequency of Disclaim and Entertain in DAs draw our attention. Disclaim assumes acommon ground between the advertisers and readers, the acceptance of the advertisers’evaluation is assumed. This kind of resources is employed in DAs to push the readers to acceptthe advertisers’ attitude and believe the truth of the advertisements. In DAs the advertisers preferto use the Entertain resources to show their politeness for shunning responsibility and gain thenegotiation with the potential readers, thus the good interpersonal relationship will beestablished.Of course, differences between EDAs and CDAs still exist. The Heterglossic resources inEDAs are more than that in CDAs. This is related to the flexible and carried expression ofEnglish language and the descriptive expression of CDAs language.(4) Concerning Graduation, from the analysis of 100 DAs, the author finds that EDAsadvertisers are fond of Force but CDAS advertisers prefer Focus. Force is concerned withgra本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。