英语论文网

留学生硕士论文 英国论文 日语论文 澳洲论文 Turnitin剽窃检测 英语论文发表 留学中国 欧美文学特区 论文寄售中心 论文翻译中心

Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal

英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献

ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter

澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文

小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法

英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查

temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语

经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目

日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题

职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意

商务英语翻译论文广告英语商务英语商务英语教学

无忧论文网

联系方式

评价理论视野之英语商业广告语篇分析

论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2013-08-02编辑:lgg点击率:2764

论文字数:38120论文编号:org201308021046284844语种:英语论文 English地区:中国价格:$ 66

关键词:英语商业广告评价理论评价资源问题-解决语篇模式

摘要:从以下几方面可以看出,本研究的意义。首先,利用评价理论来分析英语商业广告文本和评价理论在广告文本中的探索整个应用程式,将有助于进一步发展的评价理论和拓宽其应用在不同文本类型的愿景。

1. Introduction


1.1 Research background
社会的发展见证了广告的热潮。商业广告,作为广告家族中的重要成员,有其巨大的生机和活力。越来越多的企业选择了以广告展示产品。他们成功的关键点之一在于他们的广告能否对读者施加了深刻的印象,促使潜在消费者的购买及其制品业。因此,写一个有效的广告片,具有十分重要的意义。韦斯特和施罗德(1985:26),“广告有许多形式,但他们内心深处的语言是至关重要的。广告的措辞是,在大多数情况下,精心雕琢,以满足特定的目的,有时它被告知,但更多的时候,更重要的是,说服和影响力。“换句话说,作为一个重要的元素,广告文本,语言表达有很大的贡献的成功有一定的广告片。The development of society has witnessed the boom of advertisements. Commercialadvertisements, as an important member of advertisements family, have their great vigorand vitality. More and more businesses have chosen to employ advertisements to displayproducts. One crucial point of their success lies in whether their advertisements canimpose a deep impression on readers and urge the potential consumers to buy theirproducts. Hence writing a piece of effective advertisement is of great significance.Vestergaard and Schroder (1985: 26) hold that "advertising takes many forms, but inmost of them language is of crucial importance. The wording of advertising is, in mostcases,carefully crafted to meet particular ends. Sometimes it is intended to inform, butmore often, and more importantly, to persuade and influence”. In other words, as a vitalelement of advertising texts, language expressions contribute much to the success of acertain piece of advertisement.
有特色,广告文本已经引起了人们的广泛注意从语言场和国内外。在中国,广告研究主要探索了从这些维度作为词汇学、语用、文体风格、翻译和语言心理学。这里我们要提到的是黄(2001),他雇佣了系统性-功能语法分析广告不同的风格。从非,更多的研究在广告上进行了功能语法的框架内。此外,黄(如上)的应用进行讨论种话语形态,指出广告在广告,四个部分,“问题”和“解决方案,是义务而“形势”,而且“评估”是可选的。基于这一发现,论文将进行研究评价意义表达的话语中广告。具体来说,我们感兴趣的是如何评价意义表达的是“问题”和“解决方案”规律的一部分广告框架内的评价体系。研究现状的原因包括作者的兴趣在英语商业广告以及她的兴趣评估理论。With distinctive features, advertising texts have attracted widespread attention fromlinguistic field both at home and abroad. In China, advertisement studies have beenmainly explored from such dimensions as lexicology, pragmatics, stylistics, translationand psycholinguistics. Here we should mention Huang (2001), who employsSystemic-Functional Grammar to analyze advertisements of different styles. From thenon, more studies on advertisements have been conducted within the framework offunctional grammar. Moreover, Huang (ibid) discusses the application ofProblem-Solution discourse pattern in advertisements and points out that inadvertisements, of the four parts, ‘problem’ and ‘solution,are obligatory while ‘situation’and 'evaluation' are optional. Based on this finding, the thesis will conduct a study on theappraisal meaning expressed in the discourse of advertisements. Specifically, we areinterested in how appraisal meaning is expressed in the 'problem' and the ‘solution’ partof the advertisements within the framework of the Appraisal system.Reasons for the present research include the author's interest in English commercialadvertisements as well as her interest in Appraisal theory.
Appraisal theory, as a development in the study of the interpersonal meta-fiinctionwithin Systemic Functional Linguistics (SFL),is an ideal analytical framework forstudying the language of attitude,emotion and a set of linguistic resources whichexplicitly express a text's positions. Appraisal theory is concerned with the linguisticresources by which the writer or speaker can convey their attitudes, get involved inpositions, and grade the attitudes. There are three sub-systems under the Appraisal theory:Attitude, Engagement and Graduation. "Attitude is concerned with our feelings,including emotional reactions, judgments of behaviors and evaluati论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

共 1/4 页首页上一页1234下一页尾页

英国英国 澳大利亚澳大利亚 美国美国 加拿大加拿大 新西兰新西兰 新加坡新加坡 香港香港 日本日本 韩国韩国 法国法国 德国德国 爱尔兰爱尔兰 瑞士瑞士 荷兰荷兰 俄罗斯俄罗斯 西班牙西班牙 马来西亚马来西亚 南非南非

   Europe (24-hours)
   EN:13917206902
   china (24-hours)
   CN:13917206902
在线客服团队
    全天候24小时在线客服
      QQ:949925041 
  

微信公众订阅号