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广告英语模糊限制语定性研究 [3]

论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2013-08-03编辑:lgg点击率:5439

论文字数:39120论文编号:org201308031109197696语种:英语 English地区:中国价格:$ 66

关键词:模糊性模糊限制语合作原则礼貌原则语用功能

摘要:数据采集是一个重要的基础。广告的集合必须在一定程度上满足需求,该研究的目的是更有说服力的。由于社会的发展和信息共享,媒体广告是多方面的。

ess.......... 39
        4.3.2 Working emphatically ..........39
        4.3.3 Performing accuracy, objectivity and credibility.......... 39-40
        4.3.4 Reinforcing flexibility ..........40-41
Chapter Five Conclusion ..........41-43
    5.1 Major findings ..........41-42
    5.2 Limitations of the study.......... 42
5.3 Suggestions for the further studies.......... 42-43


Conclusion


The author has made her great effort to collect examples, but the data shown in thethesis are still not enough and comprehensive. The application of fuzziness toadvertising language is not so completely discussed in the thesis. Due to the author'slimited knowledge background about the hedges and the advertising language, theanalyses in the thesis is not so complete and precise. The thesis needs to be furtherimproved.
The thesis is not so comprehensive. Various kinds of carriers of advertisementsappear with the development of the society. It is uncertain that whether theadvertisements in different carriers would use different hedges, whether differenthedges would bring forth different results and what similarities they would share.Advertisers should pay much attention to and make great effort to applying the hedgesto advertisements. It is expected that the further studies would be put into practice andprovide strategies for advertisers to produce fascinating advertisements.


Works Cited
[1] Bolen William H. Advertising [M]. John www.51lunwen.org/advertise/ Wiley & Sons, 1984.
[2] Brown, P. & Levinson, S. "Universals in Language Usage: PolitenessPhenomena", in Goody, E.N. (Ed): Questions and Politeness [Z] Cambridge:Cambridge University Press, 1978.
[3] Cantor, N. & Mischel, W. Prototypes in Person Perception. Advances inExperimental Social Psychology. 1979,12:3―52.
[4] Chandan, J. S. Essentials of Advertising [M]. Oxford: Oxford and IBH PublishingCo. PVT. Ltd., 1990.
[5] Channel" J. Vague Language [M]. Oxford: Oxford University Press, 2000.
[6] Channell, J .Vagueness. Shanghai Foreign Language Teaching Press.2000.
[7] Clark, Eddie M. et al. Attention, Attitude and Effect in Response to Advertising[M]. New Jersey: Lawrence Erlbaum Associates Inc. 1994.
[8] Cook, G. The Discourse of Advertising [M] London: Routledge, 1992.
[9] David, A. A. Brand Equity & Advertising [M]. New Jersey: Lawrence ErlbaumAssociates Inc. 1993.
[10] Dyer, Gillian. Advertising as Communication. New York: Methuen& Co.Ltd. 1982.

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