摘要:本论文探讨广告英语的语境理论的应用,并给出建议广告客户和翻译来完成,销售产品的目的。从材料务实的分析和讨论,很显然,语境理论的正确使用可以影响广告的成功。这篇论文根据上下文与国内外的意见,分类语境和非语言的上下文,上下文中的应用进行了透彻的分析。
functions of context is to eliminate ambiguities. What’s more, cultural context could make the advertisements much more attractive. So context plays a vital role in advertising English.广告的目的是说服消费者购买。但首先,它必须让消费者清楚知道的产品或服务,这需要准确的表达式。当一个上下文的功能是消除歧义。更重要的是,文化背景,可以使广告更具吸引力。因此,上下文广告英语中起着至关重要的作用。
Contents
Abstract ...........................................i
摘要 ................................................... iii
Introduction.............................................................1
Chapter One Literature Review ..............................................3
1.1 Theories of Context....................................................3
1.1.1 Definition of Context ............................3
1.1.2 Classification of Context...............................5
1.1.3 Functions of Context ...................................6
1.2 Functions of Context Theory in Advertising English...................8
1.3 Studies on Advertising English at Home and Abroad ...............10
Chapter Two General Introduction to Advertising and Advertising English ....13
2.1 Definitions of Advertising and Advertising English ......................13
2.2 Classification of Advertising.....................................14
2.3 Features of Advertising English ..................................15
2.3.1 Lexical Features ...........................................15
2.3.2 Syntactical Features ..........................................17
2.3.3 Rhetorical Features..................................................19
2.4 Functions of Advertising English..................................20
Chapter Three Application of Linguistic Context to Advertising English ......23
3.1Application of Phonological Context to Advertising English ...................23
3.1.1Application of Onomatopoeia ...........................23
3.1.2Application of Rhyme .......................................24
3.1.3Application of Rhythms .....................................26
3.2Application of Lexical Context to Advertising English ........................28
3.2.1Application of Coinage ...........................29
3.2.2Application of Puns....................................29
3.3 Application of Grammatical Context to Advertising English............32
3.3.1 Application of Ellipses ..................................32
3.3.2 Application of Substitution...................................33
3.3.3 Application of Grammatical Structures ...........................34
Chapter Four Application of Non-Linguistic Context to Advertising English........................35
4.1Application of Situational Context to Advertising English...............................35
4.1.1 Application of Field........................................35
4.1.2 Application of Tenor.........................37
4.1.3 Application of Mode ........................................41
4.2 Application of Cultural Context to Advertising English ........42
4.2.1General Introduction to Cultural Context................42
4.2.2 Application of Cultural Context .........................47
Chapter Five Significance of the Study .................................55
5.1 Implications to Advertising English.......................55
5.1.1 Implications to Advertisers......
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