英语论文网

留学生硕士论文 英国论文 日语论文 澳洲论文 Turnitin剽窃检测 英语论文发表 留学中国 欧美文学特区 论文寄售中心 论文翻译中心

Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal

英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献

ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter

澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文

小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法

英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查

temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语

经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目

日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题

职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意

商务英语翻译论文广告英语商务英语商务英语教学

无忧论文网

联系方式

On the Phonetic Features of Advertising English

论文作者:英语论文网论文属性:职称论文 Scholarship Papers登出时间:2014-05-19编辑:hynh1021点击率:6744

论文字数:3048论文编号:org201405122116041372语种:英语论文 English地区:中国价格:免费论文

关键词:Phonetic FeaturesAdvertising English特点功能分类

摘要:Advertisements always are related with the beauty of music from hawking customers’ wares in the streets to the radio or TV advertising. In addition the mass advertising, the advertising also has word-of-mouth advertising. It is very interesting. There are publicized by one to ten, and ten to more, however, the word of advertisement need get a musical rhyme. It can be remembered very easy by the customers.

Ⅰ. Introduction
 
In English, the word "advertise" has its origin in "advertera" in Latin, that means "to inform somebody of something", "to bring into notice" or "to draw attention to something". There are many definitions about advertising so far, but one of them stated by American Marketing Association is commonly accepted among the experts of advertising: Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media (刘秀玉,2002:3).
Advertising have many aims need to come true, but the purpose of advertisement are as following awareness, comprehension, conviction, and action (ACCA), according to the Association of National Advertisers. Whether a piece of advertisement can attract customers' attention and consideration or not is one of the critical keys to the successful advertising. At the same time, clearness and trueness, and easy understanding and memory. Otherwise it can not deeply remain in customers' memory. However, the advertising English serves as a way to introduce the goods to customers, stimulating them to be interested in the goods first, and then prompting them to buy some. With the goal achieved, the writer of advertising always uses the rhetorical devices in phonetics, and makes good use of the rhyme of voice to get a musical rhyme.
     Advertising may be classified by medium (newspaper, magazine, radio, television). By target audience (consumer, industrial, business), by geography (international, national, regional, local), or by its function or purpose (product or non-product, commercial or noncommercial, primary demand or selective demand, direct action or indirect action).Because it is difficult to gain access to enough date for English commercials and ads. on radio or TV, thus, the subject of this research paper will mainly concentrate on the print advertising.
     Advertising is a mass-mediated communication. For communication to be classified as advertising it must be: 
1. paid for, 
2. delivered to an audience via mass media, and 
3. be attempting to persuade.
A piece of successful advertising should realize five functions. It is Educational Effect, Encouragement of competition, Guidance of Consumption, Promotion of Sales and Transmission of Information. Advertising can serve as commerce, consumption, sales, production and culture. Advertising have many kinds of function for the society developing very important.
 
Ⅱ. The connection between advertising English and phonetic rhetoric
 
     An advertiser's main purpose is to present and exhibit product or service, and to spread the influence and coverage of which to the extent that the potential purchasing population becomes real and actual. Simply put, advertisers try by the various means at their disposal to get people to buy the product or service advertised. Moreover, advertisers want potential purchasers to consider what is advertised to the exclusion of all other similar products or services. They therefore attempt to construct an advertisement that will fully involve the attention of the potential purchaser and which will have a persuasive effect. Advertisers thus create a semiotic world in 论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

共 1/6 页首页上一页123456下一页尾页

英国英国 澳大利亚澳大利亚 美国美国 加拿大加拿大 新西兰新西兰 新加坡新加坡 香港香港 日本日本 韩国韩国 法国法国 德国德国 爱尔兰爱尔兰 瑞士瑞士 荷兰荷兰 俄罗斯俄罗斯 西班牙西班牙 马来西亚马来西亚 南非南非

   Europe (24-hours)
   EN:13917206902
   china (24-hours)
   CN:13917206902
在线客服团队
    全天候24小时在线客服
      QQ:949925041 
  

微信公众订阅号