英语论文网

留学生硕士论文 英国论文 日语论文 澳洲论文 Turnitin剽窃检测 英语论文发表 留学中国 欧美文学特区 论文寄售中心 论文翻译中心

Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal

英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献

ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter

澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文

小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法

英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查

temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语

经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目

日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题

职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意

商务英语翻译论文广告英语商务英语商务英语教学

无忧论文网

联系方式

归化与异化在广告翻译中的应用 [2]

论文作者:www.51lunwen.org论文属性:短文 essay登出时间:2014-05-26编辑:lzm点击率:9658

论文字数:5488论文编号:org201405251227445670语种:英语论文 English地区:中国价格:免费论文

关键词:归化与异化广告翻译Domestication and ForeignizationAdvertising Translation英汉广告翻译

摘要:Nowadays, advertising plays a more and more important role in our life. With the integration of the global economy, most of countries develop their economy at a high speed. And more and more national products aspire to enter the international market and become international brands.

riginated from the Latin word “advertere”, which means to inform somebody of something or to make known to the public. And in LONGMAN Dictionary of Contemporary English, advertising means the activity or business of advertising things on television, in newspapers, etc.
 
   Alexander (1965:55) stated that “Advertising is any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor”. (Mueller, 1996:55)The Definition Committee of American Marketing Association (AMA) defined “advertising” as “the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.”(方薇,1997:2)
 
 In all above definition, Advertising is a kind of public communication by means of both verbal and nonverbal elements in some place, such as newspaper, television, street wall, and so on, to introduce the information of the products. And the style, format determined by sponsors. With the development of the society, advertising is not only to be used to promote tangible goods, but also some intangible services, and some public announcements about economic, political and social.
 As for the purpose of advertising, why the businesses pay lots of money on advertising their products and services? The purpose of advertising can be generally summarized an acronym, AIDMA, which stands for “Attention, Interest, Desire, Motivation and Action. Firstly, in a market, there are many same products of different manufacturers. In this situation, when customers have difficulty to pick. However,   some advertising of products abstract the attention of customers. The second element is interest. For the business men draw the attention of customers is not enough, they must arouse the interest of them. Only when they are interested in their products, they would buy it. Although, sometimes, customers would choose their products, but when the interest of them changing, they would put their attention on others. So the third element is desire. If the products meet the needs of customers, advertising leads them to have a strong desire to buy the products or choose the service. And motivation, is an important element, after the customers have interest and desire, the products must motivate them, the quality is very important. That is to say, the producer must establish the credibility about their products, because the customers usually believe the fact. Thus, they would choose to buy them. The last but not least, it is the action. At last, when the customers take out the money to buy the products, the sales promotion can be said to have been finished.
 2.2 The Function and Classification of Advertising
 In fact, advertising has both positive and negative effects. The positive aspects of advertising is informing and persuading. However, it also has the negative aspects, including the advertising promote the living cost of the people; it may arouse the waste of human for material and financial resources; advertising may make the people buy some products they do not need, just because the product has an attractive advertising. From all above, advertising not only gives us great much information about products but meanwhile give us some influence. These can be reflected in     the functions of advertising, which can be generally论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。
英国英国 澳大利亚澳大利亚 美国美国 加拿大加拿大 新西兰新西兰 新加坡新加坡 香港香港 日本日本 韩国韩国 法国法国 德国德国 爱尔兰爱尔兰 瑞士瑞士 荷兰荷兰 俄罗斯俄罗斯 西班牙西班牙 马来西亚马来西亚 南非南非

   Europe (24-hours)
   EN:13917206902
   china (24-hours)
   CN:13917206902
在线客服团队
    全天候24小时在线客服
      QQ:949925041 
  

微信公众订阅号