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批评话语视野之对营养品广告英语分析 [2]

论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2014-07-17编辑:lgg点击率:3112

论文字数:36420论文编号:org201407171051083460语种:英语论文 English地区:中国价格:$ 66

关键词:批评话语分析营养品广告英语意识形态英语学习

摘要:本文是广告英语论文,As the progress of society and the development of economy, there are more and morepeople under the great pressure, the people’s living standards improve a lot and people takemore and more care about their own health, nutritional foods regulates the fuction of human’sbody, then people pay more and more attention on the nutritional foods and tend to buy them.

on television, innewspapers etc. Advertisement is a propagandistic mean to transmit information throughcertain form of mass media to public openly and widely for some specific needs.Western society gave a common acceptable deifinition is that advertising is the news aboutproduct or service. Lasker Albert is the father of modern advertising and thinks thatadvertising is the salesmanship in print, which is driven by a reason why. There is somepersuasive meaning in sales promotion. Advertising is defined by Committee on Definitionsof the American Marketing Association (AMA) as the non-personal communication ofinformation usually paid for and usually persuasive in nature about products, services or ideasby identified sponsors through the mass media. According to Coutland L. Bovee and WilliamF. Aren, it is the non-personal communication of information usually paid for and usuallypersuasive in nature about products, services or ideas by dentified sponsors through thevarious media.
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2.2 Studies on Critical Discourse Analysis (CDA)
Critical discourse analysis (CDA) is not only a theory but also an method to analyzingsome certain discourses. This thesis adopts critical discourse analysis approach to analyzenutritional foods advertisiements, so it is necessary to introduce some relevant concepts andtheory.Discourse analysis is a general term for a number of approaches to analyzing written,spoken or signed laguage use, which concentrates on the components and structure of thesentence and does not treat itself as an analysis of language in use. Critical Discourse Analysisaims to analyze the larger units and structure.It can go back to literature criticism in the 20thcentury, which was gradually producedthrough Britain practical criticism. American new criticism, French structuralism. As a trendof critical linguistics emerged in the late 1970s, the “linguistic turn” in social sciences and“social turn” in linguistics started to take off (Wodak, 2001a). In the late 1970s, the campaignthat called linguistic criticism began, which studied the relations between the text and thesocial, historical context. And linguistic methods were used into the literature criticism. Whilelanguage was regarded as a social practice and became social, political and economic whichprovides a new perspective for discourse analysis. Through using linguistic analysis as themain approach, it relates the results of the analysis to the social-cultural context of thediscourse to reveal the ideologies hidden in the discourse and the relationship between theideologies and the discourse. (Fowler, 1991). And literature critics regarded the text as a modeof discourse that debases literature text as non-literature text broadens linguistic criticism.Finally, these great changes led to the formation of a kind of comprehensive linguisticresearch, that is named critical linguistics.

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3.Theoretical Frmework.......11
3.1 Fairclough’s Three-Dimensional Concept.......11
3.1.1 Description.......11
3.1.2 Interpretation.......12
3.1.3 Explanation.......12
3.2 Halliday’s Systemic Functional Grammar.......12
3.2.1 Ideational Function.......12
3.2.2 Interpersonal Function.......14
3.2.3 Textual Function.......15
4. Reserch Methodology .......17
4.1 The Purpose of Research.......17
4.2 Research Method.......•17
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