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批评话语视野之对营养品广告英语分析 [3]

论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2014-07-17编辑:lgg点击率:3110

论文字数:36420论文编号:org201407171051083460语种:英语论文 English地区:中国价格:$ 66

关键词:批评话语分析营养品广告英语意识形态英语学习

摘要:本文是广告英语论文,As the progress of society and the development of economy, there are more and morepeople under the great pressure, the people’s living standards improve a lot and people takemore and more care about their own health, nutritional foods regulates the fuction of human’sbody, then people pay more and more attention on the nutritional foods and tend to buy them.

4.3 Collection of Materials.......18
5. The Analysis of the Collected Materials.......21
5.1 Description.......21
5.2 Interpretation.......42
5.3 Explanation ........44


5. The Analysis of the Collected Materials


5.1 Description
In the first step of Fairclough’s three-dimensional model, that is description. We willapply the theory of Halliday’s Systemic Functional Linguistics to describe the linguisticfeatures which embody the different functions of the collected materials.. This section will interpret the lexical classification in the examples from collectednutritional foods advertisements and finally give the explanation of the social contexts of thelexical classification.Advertising wants to attract more customers’ attention and arouse their interest throughlanguage, which requires advertising language, including nutritional foods advertisinglanguage must be influential, vivid and attractive. So the choice of the words plays animportant role in the nutritional foods advertising language. Advertising English often uses a lot of verbs. Nutritional Foods advertising is also likethis. Some words like “help, get, make, use, need, take, meet, change, bring” are often used.The words used in advertising should be simple, popular, easy to read, understand andremember. Some other words, which are used to describe the function and working process arealways adopted, such as “protect, assist, assess, provide”.
…………


Conclusion


This thesis studies from critical discourse analysis, and uses ideology of language,which aims to reveal the effect of ideology on advertising texts and customers throughlanguage form. Language and discourse can be regarded as the concrete social practice, whichcan influence people’s ideology and psychology, then it can control people’s behaviorindirectly. Discourse is an instrument of control and communication and it involves distortionand manipulate readers, while critical is to dispose and correct the distortion and inequality,CDA works in this way.We adopt Noam Fairclough’s three-dimensional concept as the general analyticguideline in this thesis. This thesis adopted Fairclough’s three-dimensional model of discourseanalysis as the basic guideline and Halliday’s Systemic-Functional Grammar, we have studiedNutritional Foods Advertisemts from the perseptive of critical discourse analysis to study therelationship among language, power and ideology, and explore their effects in the nutritionalfoods advertisements, then help people improve the ability of critically readingadvertisements to choose the right product that are really useful for them.
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