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l trademark disputes. MacDonald’s has threatened many food production industries with legal action unless the companies drop their trading name. For instance, MacDonald’s once sued a Scottish café owner by the name MacDonald, even though the production in question dated back over a century.

 

McDonald’s has also filed various defamation suits. For example two activists were sued for distributing pamphlets attacking its labor and health records. Some allegations were untrue, causing massive public relations disaster. On the other hand, the judge also discovered that half of the information was truthful. The company has been fined for illegally employing and using child labor in one of its restaurants.

 

The company’s rhetoric is truthful since the business brings in new customers and creates new products. The company released a burger that is low fat, and which targeted adults in response to the consumers’ desire for healthier options. The company has learned from its previous mistakes, like going after the wrong target market of adults instead of young adults. This however, resulted to a turn around strategy, which later led to increase in sale and profits.

 

McDonald’s has managed to implement strategies that satisfy the changing need of the customer. The company, being an international restaurant within the quick service restaurant, t requires a very high level of promotional campaigns to remain competitive. This has been so, since some of the most memorable commercials in fast food industry have emerged from this particular company.

 

The rhetoric has contributed to its world-wide expansion and in its listing on the public stock markets. With the expansion of McDonald’s to a worldwide market, the company has become a symbol of globalization. At the same time, it has acted as the spread of the American system of living. Its prominence has also resulted to regular topics of public debates on obesity, business ethics and consumer responsibility.

 

The company also introduced a café style in accompaniment to the restaurant. To accommodate the recent trend of high quality coffee and recognition of coffee shops in general. A number of locations are connected to convenience stores and gas stations, while others are situated in Wal- Mart stores. This level of achievement is an indication of effective advertising or else truthful rhetoric.

 

The corporation also earns revenue as an investor in properties, as an operator and franchiser of restaurants. The company’s business model is slightly different from other fast- food chains. In addition, franchising fees and marketing fees are calculated as a proportion of sales.

 

According to Schlosser close to one in eight workers in the United States, have been employed by McDonald’s at some point. McDonald’s is the larges本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。