, there are 221,184 possible ways to order a Whopper sandwich around the world. Burger King now operates more than 11,300 restaurants in approximately 70 countries. Food is necessary for humans to survive, but the wastes, chemical by-products, and inefficiencies in its production can have an immense impact on the environment. People demand perfect inexpensive year round food, which increases the use of pesticides, herbicides, and preservatives depleting the precious ozone, contributing to global warming, and polluting our lakes and streams. To help protecting all the dangerous fumes and chemicals, Burger King is doing it's best. To help prevent contamination and other dangerous things, there are separate containers for different things. Strategy is affected by major changes taking place in the environment and for those changes, strategy has to be change accordingly in order to stay in business stream. Some change in micro - environmental factors will affect strategy in different ways. If business is losing customers then many strategies can be applied depending on the level of business loss. Prices of product can be decreased, or distribution of vouchers etc. One of Burger King's most important tasks is to ensure that the business is continually meeting its customers' needs. In order to achieve this, the organisation has a research and development team dedicated to product improvement. It's mono is ' HAVE IT YOUR WAY'. It means that customers can have their food the way they want, with or without, more or less of anything in their food.
THREE TOOLS TO ANALYSE, SUMMARISE AND EVALUATE
EFFECTS OF CURRENT
business plan
POSITION OF THE ORGANISATION IN CURRENT MARKET
COMPETITIVE STRENGTHS AND WEAKNESSES OF ORGANISATION
PORTER'S FIVE FORCES ANALYSIS
The competitive structure of a company can be analysed by Porter's five forces analysis. It analyse the attractiveness of a company within the market. Porter's five forces model is:
Likelihood of new entry: it means that the extents to which barriers to entry exist. The likelihood of entering a market would be lower if:
The entry cost are high
There are major advantages for those firms which are already operating in market because of experience
Government policies prevent entry or makes it more difficult
Existing brands have high level of loyalty
Power of buyers: The stronger the power of buyers in an industry the more likely it is that they will be able to force down prices and reduce the profits of firms that provide the product. Buyer power will be higher if
There are few or many buyer of the product
The buyers can easily switch to other products provided high quality in low price
Power of suppliers: The stronger the power of suppliers in an industry the more difficult it is for firms within that sector to make a profit because suppliers can determine the terms and conditions on which business is conducted. Suppliers will be more powerful if they are less in number and the supplier can threaten to buy the firm so it is a stronger negotiation position.
Degree of rivalry: This measures the degree of competition between existing firms. The higher the degree of rivalry the more difficult it is for existing firms to generate high profits. Rivalry will be higher if there are large numbers of similar sized firm, the costs of leaving the industry are high, and
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