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论文作者:www.51lunwen.org论文属性:本科毕业论文 Thesis登出时间:2015-04-21编辑:felicia点击率:7262

论文字数:论文编号:org201504202227025833语种:英语论文 English地区:澳大利亚价格:免费论文

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摘要:对于年度报告你有多少认识和了解?这篇文章不仅了解到现有年度报告一些局限性,也向作者学习学术性文章写作方法!

在孟加拉国,包括孟加拉国最知名的油漆颜料有限公司等国际巨头企业的年度报告,都统一存在一个相同的问题:年度报告只是侧面反映了一些固定的思路和僵硬的模板,年度报告里面的很多内容都是过时的,没有太大意义和价值的,不能满足市场的发展要求和市场的发展趋势。本文就围绕年度报告展开思考,希望大家能够从中得到启发。


Report on Market Study of Berger Paints Bangladesh Limited


1.1 Problem Background


Bangladesh paint market is experiencing a good growth of 8-10% per annum consistently in the late 90s and early years of this century mainly because of a boom in real estate development[1]. Besides, this trend in growth of demand is likely to persist or may even witness an upswing in the future as the country moves from rural base to urban base project (Real estate). There is a huge possibility that paint industry will further thrive because only 39% of the target market are currently using paint and others are progressing to get into the trend of using paint instead of the traditional way of whitening their dear houses. According to the cement manufacturers of Bangladesh, the cement market is also growing at around 4% p.a., which correlates quite well with our paint market growth data. The limited growth up to now in industrialization and per capita income in Bangladesh has restricted the size of the paint market, which is currently at around Tk.755-800 crores (1.5-1.6 crores gallons)[2]. However a good number of local paint manufacturing companies (40 organized and at least 50 more in the informal sector) have been operating in this small market. Quite a few of these companies are producing paints of internationally acceptable quality and very importantly, the installed single shift production capacity of the local paint companies is double the present local market demand.


Berger, the market leader in the Bangladesh paint market, is one of the oldest names in the global paint industry. It has its origin in the year of 1706 and from then on the company is operating with strong adherence to quality and social responsibility. Initially, Lewis Berger, a German national, founded dye & pigment making business in England. Lewis Berger & Sons Limited grew rapidly with a strong reputation for innovation and entrepreneurship culminating in perfecting the process of making Prussian Blue, a deep blue dye, a color widely used for many European armies' uniform. Production of dyes & pigments evolved into production of paints & coatings, which till today, remains the core business of Berger. Today, Berger offers all kinds of painting solutions in decorative, industrial or marine segment for both decorative and protective purpose.


Based on the secondary literature survey, expert's opinions and consumers' requirements, the broad and the specific Objectives of the research have been set-“Market Study of Paint Industry in Bangladesh”. This objective can be met by following the study methodology described in the forthcoming chapter.


1. 2 Origin of the Study


As a partial requirement for the completion of the MBA program, internship program is a vital part which opens the door to gather the practical knowledge in relation with the theoretical knowledge.


MBA program at University of Dhaka requires a 3 months long论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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