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后印度经济自由化以极其迅速的姿势发展开来，这与消费者的可支配收入的增加,信用卡的出现和家庭成员的减少密不可分，这些社会现象都对后印度经济自由化的不断发展产生了巨大的影响。经济地位变化的催化剂是社会和文化的变化趋势,直接影响了消费者日常饮食的消费观点。今天，消费者有不同的喜好和偏爱，这些都与经济因素有着密不可分的联系，本文就从这些角度出发，探索其对经济社会的影响。

印度相对较新的一个酒吧的概念。酒吧位于地铁主要在印度德里、孟买、班加罗尔、海得拉巴等。我国特别是体育酒吧非常新,正在以极快的速度增长。IPL的出现和对俱乐部的狂热的增加和F1只有提高了前景。

Sports Bar Business in India from a Cultural and Branding Perspective

INTRODUCTION

Post liberalization the Indian economy has grown exponentially. The fall out of this is the increase in disposable income of the consumers, emergence of credit card culture and the decreasing size of households. The change in the economic status is the catalyst to the change in the social and cultural trends that have caused the change in the way a consumer views everyday food and beverages. The consumer today has very different preferences. Consumers today are more aware about different things in the world due to extensive travel and foreign media. These are some of the social and economic reasons behind the consumer moving towards fine dining, imported spirits and wine as opposed to conventional beverages. Due to this paradigm shift coffee shops, restaurants, fast food joints and bars have become successful.

India is relatively new to the concept of a bar. In India bars are located mostly in the metros like Delhi, Mumbai, Bangalore, Hyderabad etc. Sports bars in particular are very new to our country and are growing at a very rapid rate. The advent of IPL and the increase in craze for club football and F1 has only boosted its prospects.

LITERATURE REVIEW

The Indian economy is booming and the living standards and the lifestyles in the urban areas are fast changing. Entertainment as an industry is growing exponentially over the past decade. From the turn of the 21st century more and more avenues of entertainment have opened up in our country. Eating out as a form of entertainment has been catching up over the last decade. More and more families are going out for dinner or lunch on a regular basis and this is a form of entertainment for them.

Changing Indian Economy & Consumer Preferences:

As of 2007 the median age of India is 24. Due to the abundant job opportunities and the surge in the economy the amount spent by a consumer on alcohol has increased significantly. The number of women working has increased by a large percentage and due to this the double income households have more disposable income. They can afford give their children more pocket money and they are spending a far greater amount socializing in restaurants and bars. The expenditure of consumers on alcohol drinks has increased by 650% from 1995-2007. (Consumer Lifestyles india, 2008)

The rise in income is leading to overall growth in consumption by an average Indian. Eating out on a regular basis has now come to become a cool habit. Eating outside is becoming more and more popular. According to a research conducted by Federation Of Hotel and restaurant Association of India there are 10 million house本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。