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澳大利亚安全管理论文Security management:眼镜企业的营销计划

论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2017-09-17编辑:anne点击率:412

论文字数:5646论文编号:org201709171540003102语种:英语论文 English地区:澳大利亚价格:$ 22

关键词:澳大利亚安全管理论文Security management企业营销计划

摘要:眼镜公司不断检查其他竞争对手的价格和服务市场,并计划提供其产品更便宜,并提供更快的速度。

该集团的业务是眼睛佩戴,致力于提供高端的眼睛佩戴给客户。业务结构包括自己的仓库和主要城市的五家商店,这些商店都是出租的。此外,在线网络销售是业务的重要组成部分,顾客可以在线订购眼部服装。因此,信息安全系统对企业至关重要。
我们的目标是向澳大利亚市场销售和分销高端眼镜、隐形眼镜和框架。我们把我们的商品从各种国际供应商。
在澳大利亚,我们有5个功能齐全的商店和一个仓库,我们有一个在线门户,客户也可以订购眼科产品。总共有大约56名员工来满足整个业务需求。
我们的商业模式是B2B2C,它是一种混合模式作为我们的在线销售设备,我们有实体店。
The group business is eye wearing which is dedicated to provide the high end eye wears to the customers. The structure of the business include the own warehouse and five shops in the major cities, also these shops are all rental. Besides that online Internet selling is a significant part of the business, the customers could order the eye wears online. Therefore, information security system is quite vital for our business.
Our purpose is to sales and distribute high end glasses, contact lenses, and frames to Australian market. We outsource our merchandises from various international suppliers. 

All over Australia we have 5 functioning stores and one warehouse, we have an online portal from where customers can also order eye-wares products. There are total approximately 56 employees to cover the whole operational requirements. 

Our business model is B2B2C and it is a Hybrid model as we have online selling facility and we have physical stores.  

Internal environments:

HR: The structure of the organization suggests that we have CEO as the head of the company, under CEO five top level management personnel work. There are 50 non-management staffs working for different departments.  

Financial:  
It is assumed that we have a yearly turnover of 20,000,000 (AUD), there will be profit of 35% on yearly turnover (Net income ~7,000,000AUD). 

IT and operational View: 

To manage the supply chain and to manage the business we are using an ERP (Net Suits) with a monthly payment of 15,000 AUD which will contain inventory, CRM, Sales and Marketing, Accounting, Procurement and legal module.

Strategic View and Future Outlook:

To have an advantage over other competitors, eyeware Inc. is constantly checking the market for other competitors’ prices and services, and plan to offer its products cheaper, and deliver them faster. In order to gain new customers and retain existing customers.

External environments:  

E-marketplaces: Eyeware takes advantage of e-marketplaces to check the suppliers’ catalogues and find the best products to sell and distribute amongst its customers.

Suppliers: primary manufacturer such as Luxottica are the suppliers in our businesses and as an online sale distribution we use Australian Post bulk parcel services.   

Competitors: There are 20 competitors in the market in formation of “majority clicks”, “Brick and clicks” and “brick and mortar” only.  
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