Story Idea: Myer display window in Geelong
Background背景
为了庆祝圣诞节在Geelong并且使节日更多的利润,许多企业或卖场都拿出了一些W的想法推广产品。圣诞节相当于中国的春节,这在西方国家中起着重要的作用。对于在2014年圣诞节,在Geelong梅亚显示窗口显示本品在不同的风格,其中包括回顾主题,配以文字显示。这种展会在很大程度上将吸引潜在消费者的注意力。经营企业的基本原则是使利润发展到商店或组织。商店的基本需求是销售金额的增加和日常生活中的客户需求。这显示源于三个组织的合作。他们是吉朗市场,西和吉朗市议会和吉朗的Myer商店。我的故事将更加注重这种方法在吸引客户和更多的利润上的有效性。In order to celebrate the Christmas Day in Geelong and to make more profits in the Festival, many companies or stores have come up with some w ideas to promote the products. The Christmas Day is equivalent to the New Year’s Festival in China, which plays an important role in Western countries. For the Christmas in 2014, the Myer display window in Geelong has showed the goods in different styles, which consists the display of retrospective theme featuring characters. This kind of exhibition will attract the attention of the potential consumers to a great degree. The fundamental principle of running business is to make profit to develop the stores or organizations. The basic needs of stores are the increase of the sales amount and the customers’ demands in daily life. This display derives from the cooperation of three organizations. They are Central Geelong
Marketing, Westfield and Geelong city council, and Geelong’s Myer store. The story of mine will pay more attention to the effectiveness of this kind of method in attracting the customers and making more profits.
Possible Story Angles
• Has this kind of display increase the sales amount of consumers?
• Is it effective to use the retrospective display to focus on the needs of customers?
• What are other ways of stores in promoting the sales and products?
• How does the plan be made by the three organizations?
• Has having the display had some bad effects on the consumers to some degree?
• How to realize the goal of increasing the profits of the hospitals?
Secondary Sources
1. “A new Christmas tradition begins with Myer display window in Geelong”,published in the Geelong Advertiser on 14/11/2014, written by Jamie First:
https://www.geelongadvertiser.com.au/news/geelong/a-new-christmas-tradition-begins-with-myer-display-window-in-geelong/story-fnjuhovy-1227122342970
This article has stated the fundamental information on the Myer display window in Geelong. The intention of this show has been introduced in the news.
2. “Myer shares Christmas joy with window display”,published in the Geelong Advertiser on 14/11/2014: https://www.bendigoadvertiser.com.au/storv/2055493/easter-festival-parade-gets-a-new-route/
This article gives some explanations on the effectiveness of the window display of Myer by offering some comments of the potential consumers.
3. Myer Official Website: https://www.myer.com.au/
This website includes the information on the offices of Myer and the business fields.
4. “Myer Christmas Windows”, published in the Only Melbourne on 17/11/2014:
https://www.onlymelbourne.com.au/myer-christmas-windows
This article has given more detailed information of the window display, such as the specific matters, time and places.
5. “Myer Christmas Windows 2014”, published in the Weekend
notes on 17/11/2014:
https://www.weekendnotes.com/myer-christmas-windows/
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