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Australian Elders Livestock’s Business Plan in Thailand

Executive summary
This report aims at analyzing the possibility for Elders Livestock to enter the local market of Thailand and tries to make up a workable entrance project for the company’s Marketing in this new target market. The plan starts with the analysis of the business situation of Elders Livestock in Thailand, including the analysis of the political, economic, social and technological factors of Thailand. Some rough sketches of the procedures of implementing the plan will also be presented in this plan.

1. Introduction
Elders Livestock is an influential agribusiness companies in Australia. The company provides a variety of products of rural agriculture, mainly meat and milk products. The company was established in 1839 and has been in service in Australia for more than one hundred and fifty years. The major markets of Elders Livestock include the Asian-Pacific countries and regions. So, both the domestic and overseas markets are important to Elders Livestock. In order to expand its influence upon the overseas market, this plan proposes the international marketing of Elders Livestock in Thailand. The plan includes the situational analysis and the detailed processes in communicating the product quality and the export of live cattle, sheep and goats to the local market of Thailand.

Table of contents
Executive summary 3
1. Introduction 4
2. Business goal and feasibility analysis 5
2.1 Marketing objective and prospect forecasting 5
2.2 Situational analysis 5
2.2.1 Political factors 5
2.2.2 Economic factors 6
2.2.3 Social and cultural factors 6
2.2.4 Technological factors 7
3. Marketing operations 7
3.1 Marketing strategies 7
3.2 Finance 8
3.3 HRM plan 8
3.4 Plan forecasting 9
4. Conclusion 10
References: 10

4. Conclusion
On the whole, the marketing plan of Elders Livestock should observe the local conditions of the country. This necessarily includes the cultural traditions of the country and also the consuming behavior of the local people. The political, economic and technological conditions of the local market of Thailand are also crucial to the smooth implementation of the marketing plan.

References:
Chalmers Johnson (1998), “Economic Crisis in East Asia: the clash of capitalisms”, Cambridge Journal of Economics.
K. Hewison (1989), Bankers and Bureaucrats: Capital and the Role of the State in Thailand, New Haven: Yale University Southeast Asia Studies.
Kevin Hewison, ed. (1997), Political Change in Thailand: Democracy and Participation, London and New York: Routledge, , esp. chs. 1, 2.
Ockey, James (1997), ‘Thailand: The Crafting of Democracy’, in Southeast Asian Affairs 1997, Singapore: Institute of Southeast Asian Studies.https://www.51lunwen.org/tailandassignment/2012/0129/1015306709.html  
Pasuk and Baker (1999), Thailand: Economy and Politics, Kuala Lumpur: Oxford University Press.