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本文是关于一个非盈利组织的交流类型的澳洲商业交流课程作业。由留学论文代写之澳洲作业团队提供。
论文语种：英文
写作报酬：2500
您的研究方向：商业交流
是否有数据处理要求：否
您的国家：澳大利亚
您的学校背景：迪肯大学
要求字数：3000
论文用途：本科课程论文 BA Assignment
是否需要盲审（博士或硕士生有这个需要）：否
补充要求和说明：具体需求写的内容我会时时联系老师的。论文的一些要求在PDF文件中的第10页开始，这是国外大学本科的课程

Executive Summary
This report presents comprehensive analysis of how the Royal Societies for the Prevention of Cruelty to Animals (RSPCA) communicates with audience to make more people pay attention to animal protection. Four communication types are mentioned, specifically video, television ads, magazine and social network. Through a systematic discussion about advantages and disadvantages of each communication tools, the most efficient one for RSPCA is derived to be television ads. Due to the inherent flaws of television ads, this report also provides some suggestions when using television for promotion. A brief comparison with other three organizations is showed at the end of this report.

Table of Contens

1. Introduction 3
2. Background 3
3. Body 4
3.1 The necessity for RSPCA to communicate with the audiences 4
3.1.1 Who are RSPCA’s audiences? 4
3.1.2 What does RSPCA do? 4
3.1.3 What is RSPCA’s target and mission? 5
3.2 How RSPCA communicate with the audiences? 5
3.2.1 Video 5
3.2.2 Television 6
3.2.3 Magazine 6
3.2.4 Social network 7
3.3 The best way for RSPCA to communicate with the audiences 7
3.3.1 Advantage and disadvantage of choosing these communication tools 7
3.3.2 The best way to communicate with the audiences 10
3.4 Comparison of communication types between RSPCA and other organizations 11
4. Conclusion 11
5. Recommendation 12
6. Reference 13

1. Introduction
Animal protection is always a hot topic in the whole society, since cruelty to animals occurs everywhere and at any time. An important reason is that some people may not be aware of the significance of protecting animals. One organization whose aim is to protect animals and reduce cruelty to animal is RSPCA. This report is aimed to analyse the communication tools of RSPCA with audiences so that more people know about it and more people treat animals in kind ways.

Firstly the background of RSPCA, including its history and development is introduced. Then the necessity for RSPCA to well communicate with audiences is briefly described. After that, the different communication tools used by RSPCA which are video, television, magazine, and social network are analysed and the purpose and functions of specific communication tools are demonstrated. Moreover, these communication tools are compared with each other and the conclusion is that the most efficient way for RSPCA to communicate with its audiences is television. After introducing the background and communication types of this organization, some useful suggestions are proposed for RSPCA to use television as the most efficient communication tool.

6. Reference
Ben KD, Gordon IM & Richard AS 2008, Social Network Analysis techniques: implications for information and knowledge sharing in virtual learning communities, International Journal of Advanced Media and Communication, Vol.2 Issue 1, p20-34.

David K & Kenneth CW 2009, what can Television Networks Learn from Search Eng本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。