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澳洲媒体与传播学留学作业范文
公共关系改革The reformation in the Public Relations

“公共关系”被定义为一种管理功能，目的是把公众的态度，明确政府的政策和其他方面。“大烟草”案引发了许多人对政府行为的积极和消极影响进行了讨论。强调烟草对普通人的危害是明智的，但在香烟上使用纯包装的必要性已经引发了社会的激烈争论。有些人认为香烟的包装对烟草企业和社会都有好处，而另一些人则认为这可能长期有益于的人的健康。本文将重点讨论大烟草的情况下，解释在公共关系的改革是可能的。

有很多理由可以解释，公共关系的改革并非不可能。首先，要明确公共关系的内涵，促进社会的发展与稳定，促进社会的发展，促进社会的发展和社会的稳定。其次，社会中有各种媒体，它可以很大程度地影响到公共关系。政府和公众之间的沟通往往借助社交媒体。近年来，社会媒体对社会公共关系与社会的关系起着重要的作用。随着互联网的发展，人们的观念和意识变得越来越复杂。第三，政府的行为在很大程度上影响了公共关系。承认改革公共关系是不可能的。公共关系虽然比较全面，但也有一定的困难，可以采取一些措施，在社会化媒体进行改革。

1.0Introduction 简介
The term “public relations” has been defined as a kind of management function and aims to tabulate the attitudes of the public, define the government policies and other aspects (Gennte,1981). The “big tobacco” case has led many people to discuss the positive and negative effects of the actions of the government (Guo, 2013). It is sensible to emphasize the harm of the tobacco to common people, but the necessity to use the plain packages on the cigarettes has initiated heated debates in society. Some people thought the plain package on the cigarettes can harm the tobacco business and the community as well, while others thought this might benefit the health of common people in the long run. This paper will focus on the discussion on the case of the big tobacco to explain that the reformation in the public relations is probable.

2.0 Reform in public relations is not impossible 改革在公共关系不是不可能的
There are many reasons can be employed to explain that the reformation in public relations is not impossible. Firstly, it is important to make clear of the meaning of public relations to contribute to the development and stability of the society and common people. Secondly, there are various media in society, which can influence the public relations to a great degree. The communications between the government and the public are often aided by the social media. In recent years, social media play an essential role to deal with the relations between the authorities and common people in society. With the development of the Internet, the ideas and consciousness of the public become more and more complex. Thirdly, the actions of the government can affect the public relations to a great extent. It is a kind of inaction to admit the impossibility to reform the public relations. Although the public relations are quite comprehensive and the difficulties can be various, it can be reformed by taking some measures in law and in the social media (Guo, 2013). For example, the ads on tobacco have been prohibited on media and some more healthy foods have been advertised on TV, which can be considered as the effects of the law and social consciousness in Australia. As is well known to all, tobacco can harm the health of human beings, which has been seen as one of the most common factor in causing people to get cancer. Therefore, the packages on cigarettes have been regulated to be plain, which may make the cigarettes not so attractive (Aimmee, 2012). However, some people do not agree with this measure, and they think tobacco is different with drugs. Many people also compare the tobacco with alcohol and sugar, which can harm people’s health as well (Gennte, 1981). In a word, it is possible to take some measures to reform the public relations, which should not be denied in the de