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该埃兹尔福特汽车公司在市场上取得了巨大的利润。这个车型在年轻人和老一代人中都很流行。这款车的设计优雅，高品质和强大的功能，其中大部分满足了客户的需求。车是用于人类驾驶，所以汽车的质量应确保避免由于汽车本身（Dahristos，1996）的任何危险。当埃兹尔汽车进入市场，福特汽车公司已聘请海报作为广告，使这种车被人们知晓。广告新车的海报已被用于两个图片和文字来表达的功能来吸引潜在客户。而海报的话语并非那么复杂，相反的，话语是很浅显为人们识别和理解。海报表明优雅，质量好，新的想法，这已经恰当的沟通生机和家庭观念。这种海报可对社会和家庭在社会中幸福的和谐做出贡献。The Edsel by Ford Motor Company in the market has made great profit. This band has been fashionable among the young and old generations. This car has been designed as elegant, high-quality and great features, which satisfies the customers most. The car is used for human being to drive, so the quality of the car should be ensured to avoid any dangers caused by the car itself (Dahristos, 1996).  The Edsel is introduced by Ford in the year of 1958. Ford has invested more than $280 million for selling this car to the market at that time. This car has great meaning to the history of the automobile market in the USA. When the Edsel car enters into the market, Ford Company has employed the poster as ads to make this kind of car be known by people. The posters advertising of the new car have been used both the pictures and words to express the features to attract the potential customers. The discourse in the posters is not so complex, instead, the discourse is very simple and obvious for people to identify and understand. The posters have indicated the elegance, the good quality and new ideas, which has communicated the vigor and family concept properly. This kind of posters can make a contribution to the harmony of the society and happiness of families in society. 

The posters of the Edsel car launched in the year 1958 used two great posters to publicize its new features. The poster 'More new ideas, more YOU ideas - in the Ford family of fine cars' has conveyed the nature of the new Thunderbird Edsel in the automobile market in the USA. The words described in the poster have offered the humanistic caring for the potential customers. This is connected with the social culture in America. The American culture has belief in freedom, equality and democracy. The social care expressed in the poster is very obvious to fascinate the potential consumers on the car to make a contribution to the posit gaining（Fagan, 2001）. ‘YOU’ has also added one human being who stands quite upright in the letter ‘O’. This kind of design is full of love for human beings, which displays the meaning that the car is very comfortable and proper for the potential customers. The word ‘YOU’ has been used the red bold style to make it more attractive and obvious in the poster, which has also emphasized the humanistic concept of the car. This kind of red bold has formulated great contrast with the other words in the light color.  As is known to all, the society should be harmonious to support the development of the society. In the peace years, everyone hopes the country or the world can be more developed to make people live good lives. Harmony is important to the whole country. As has been shown in the poster, the humanistic ideas displayed in them may contribute to the social concept of human beings. The humanistic concepts are beneficial to the progression of the society and the culture of countries as well. More and more social experts are studying the way to make the society become more beautiful both in the material aspects and the thought respects of human beings, which calls for the united power of organizations, government departments and th本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。