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CHAPTER ONE  INTRODUCTION 

1.1 Research Topic  
Nowadays,  as  people’s  living  standards  have  greatly  improved,  we  are  not  just  satisfied with  having  adequate  food  and  clothing.  According  to  Maslow’s  hierarchy  of  needs, people  are  motivated  by  unsatisfied  needs.  With  the  first  two  level  of  needs (physiological  needs  and  safety  needs)  are  basically  met,  we  are  now  more  involved  in pursuing  feelings  of  belongingness  and  a  sense  of  esteem.  The  former  includes  loving people, being loved and a sense of belonging. The latter consists of the need for respect from others and the need for self-respect. The cosmetic products can fit into both of them, for the outward appearance plays an important role in the love or belonging element and beauty  is  closely  related  with  self-confidence. Therefore, we see an upward trend in the consumption of beauty products. In the context of globalization, a large number of world famous  brands  of  beauty  products  such  as  Nivea,  Clinique,  Clarins,  and  Benefit  have swarmed  into  the  domestic  market,  providing  people  with  more  choices.  However,  the problem  is  that  most  Chinese  consumers  cannot  understand  English.  Under  such circumstance,  the  translation  of  cosmetic  products  advertisements  and  instructions becomes a necessity for its promotion and for the convenience of the consumers.  As  translation  involves  at  least  two  different  cultures,  the  differences  between different cultures make it impossible to achieve total equivalence between the source text and  the  target  one.  Faced  with  the  dilemma,  the  Skopostheorie  proposes  that  translation should “depend on the purpose for which the translation is needed” (Nord, 2001), which means the translation should be target-culture receiver-oriented. As long as the translation can function in target culture as expected, it is a successful translation. This  thesis  studies  the  translation  of  English  cosmetic  instructions  into  Chinese under  the  perspective  of  Skopostheorie  with  an  aim  of  putting  forward  some  effective methods for translating the English cosmetic instructions.    
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1.2 Rationale 
As people put more emphasis on their appearance, they tend to use more cosmetics which can help cover the flaws in their appearance and make them more confident and attractive. The cosmetic brands in China are limited, and they cannot fully meet the various needs of the consumers. Therefore, people turn to the foreign brands for help. As a result, demand of beauty products exported from the Europe and America increa本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。