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摘要：Wal-Mart store is a cosmopolitan chain in USA; it is the biggest company in the world if the turnover is concerned with Walton family as the main stockholder. Its headquarters is located in Arkansas Benton Wells in USA. Wal-Mart is mainly engaged in retailing and is an enterprise with most employees in the world. The last three years, it topped the ranking in the top 500 of the world.

1.0 Executive summary

The main purpose of this report is to conduct relevant research into Wal-Mart, including its organizational structure, financial information, the Marketing strategy; its supply chain can also be analyzed and the some suggestions are given in this paper. Through the information, readers can know War-Mart’s management and the reason that it achieves great success.

1.0 Executive summary ………………………………………………………..3
2.0 Introduction ………………………………………………………………..3
3.0 Organizational structure of Wal-Mart ……………………………………..4
3.1 The type of its organization …………………………………………….4
3.2 Market coverage area of Wal-Mart ……………………………………..4
4.0 Financial information………………………………………………………5
4.1 Wal-Mart’s financial analysis …………………………………………..5
4.2 Profitability analysis …………………………………………………….6
5.0 marketing management ……………………………………………………6
5.1 The target market ………………………………………………………..7
5.2Wal-Mart’s 4p’s and 6p’s marketing management ………………………7
5.3 Wal-Mart’s marketing strategies …………………………………………8
6.0 Supply chain ………………………………………………………………...9
6.1 Low cost logistics………………………………………………………...9
6.2 Use of Seamless supply chain ……………………………………………9
6.3 Suggestions for the supply chain management ………………………….10
7.0 Conclusion …………………………………………………………………11
References……………………………………………………………………… 12
References

Charles, F, 2006, the Wal-Mart Effect: How an Out-of-Town Superstore Became a Superpower, ALLEN LANE, pp123

Don, S, 2005, the Wal-Mart Way: business environment and political environment Inside Story of the Success of the World’s Largest Company, Nelson Books; 2005-04-01, pp56

Greg, S, 2011, Wal-Mart: the High Cost of Low Price, the Disinformation Company, pp29

Jessica, G, 2010, Building Energy Information Systems: State of the Technology and User Case Studies, Lawrence Berkeley National Laboratory, pp68

John, D, 2005, the United States of Wal-Mart, Tarcher, pp78

Michael, N, 2007, the Evolving Food Chain: Competition Effects of Wal-Mart’s Entry into the Supermarket Industry, Department of Economics, UCSD, pp209

Nelson, L, 2006, Wal-Mart: the Face of Twenty-First-Century Capitalism, New Press, pp45

Nelson, L, 2009, the Retail Revolution: How Wal-Mart Created a Brave New World of Business, HENRY HOLT&CO, pp78

Walmart, 2011, Walmart Corporate Available at http://walmartstores.com/ [accessed 21 February 2011]

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