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End-of-Year Assignment [2]

论文作者:留学生论文论文属性:作业 Assignment登出时间:2010-04-26编辑:lixiaona点击率:14702

论文字数:3451论文编号:org201004261621222496语种:英语论文 English地区:英格兰价格:免费论文

关键词:Assignmentbusinessenvironment

n Coca Cola is in the public domain – you should not rely solely on the information provided for you, but should demonstrate initiative and research capabilities by seeking out additional information on this prestigious company.
Individual, module-specific assignment briefs follow.
 
MARKETING

You have been employed as a marketing consultant by Coca Cola regarding its position as a key, official supplier to the 2012 Olympics. Having  a long-standing association with the Olympic Games, Coca Cola wishes to capitalise on this alliance and relevant investment, to ensure that the consumer who buys Coke products is aware of this sponsorship, and associates Coca Cola as a main Olympic sponsor.  You have been called in to advise the management on marketing, and more specifically, advertising an innovative and exciting vending system within the Olympic venues around the UK.   You have been allocated a budget of £10,000 for advertising with no access to television advertising.
Coca Cola hopes that you will advise them of what should be done to improve the current marketing strategy and that your advice will be based on sound research and marketing theory. They have asked you to come up with some ideas and present them in a report with recommendations.

You are to submit an individually prepared assignment in report style of no more than 1,500 words (not including appendices) and make an oral group presentation of no more than twenty minutes in duration which will cover all subject disciplines. 
The group presentation will be held in week本Assignment代写Assignmentwww.51lunwen.org提供  commencing 28/29th April 2010.  Feedback from this presentation may be incorporated in your individual reports. The submission date is Tuesday 11th May

The Report

1. Provide details of the environment in which the company operates; identify areas of competition both direct and indirect; and provide a SWOT and PEST analysis.

2. Indicate the means by which the organisation will conduct the segmentation, targeting and positioning in this market and what the outcome of this process will be; identify how the market may be segmented; select suitable target market(s); select a positioning concept; and describe, utilising the Marketing Mix, how this will be achieved.

3. Design an advertising campaign, detailing creative and media strategy, through which you will provide support for celebrity endorsement; create an advertising plan; and detail inter and intra media decisions utilising a suitable chart.

The Presentation

 Your group presentation should consist of one slide per discipline.  Your slide for the marketing aspect of the presentation should focus on the areas you will examine in your marketing report, and any associated problems that may identify with contradictory aspects of the celebrity/brand personalities.
PURCHASING/SUPPLY CHAIN MANAGEMENT

You have been employed as a Supply Chain Management consultant by Coca Cola regarding its position as a key, official supplier to the 2012 Olympics. Due to increased economic pressure Coca Cola wishes you have to advise the management on aspects of their Purchasing & Supply Chain Operations.

You have been asked to describe & explain using relevant examples, how the theory of the six rights impacts on Coca Cola?  Refer to the material in the module and the recommende论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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