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End-of-Year Assignment [3]

论文作者:留学生论文论文属性:作业 Assignment登出时间:2010-04-26编辑:lixiaona点击率:14817

论文字数:3451论文编号:org201004261621222496语种:英语论文 English地区:英格兰价格:免费论文

关键词:Assignmentbusinessenvironment

d text, evidence of research will be expected.

You are to submit an individually prepared assignment in report style of no more than 1,500 words which is due in on the 11th  May 2010.


The Report

1. Introduction:
Here you will present perhaps a definition of supply chain management and present some of your research data etc. whilst also demonstrating the importance of supply chain management in the wider context. (keep this short and concise)

2. Findings:
Here you will explain and outline using relevant examples how the six rights impacts on Coca Cola. Remember this is not marketing and you need to focus in on the supply side of the business.

Other valid areas may be raised/discussed本Assignment代写Assignmentwww.51lunwen.org提供  and examples included - use discretion in awarding marks.  Please note:evidence of academic research will be expected.


The Presentation

Describe and explain in relation to Coca Cola three elements of the six rights and explain how they can contribute to greater value.

 

 

GLOBAL BUSINESS
Rationale

The changing nature of logistics and the supply chain, particularly the move by many companies such as Coca Cola towards maintaining and developing new global operations, has had an obvious impact on the relative importance of different logistics and supply chain options. In a global context, more products (such as cola) are moved far greater distances because companies such as Coke have developed the concept of focus factories, with a single European and/or global manufacturing point for some of their products, and the concentration of production facilities in lower-cost manufacturing locations as well as key strategic ‘hubs’ across Europe and other parts of the world.  Long distance modes of transport have thus become much more important to the development of efficient logistics and distribution operations for Coca Cola and consequently, there is also an emphasis on the need to understand the particular specialist nature of logistics and supply chain management such as the impact and significance of the various freight transport modes on the overall sustainable development of large MNE’s and their supply chains, such as Coca Cola.

As Coca cola is the largest selling soft drink in the world - it is reported that e.g. Americans consume almost 30 gallons of Coke annually, in contrast to Europeans who drink less than half this amount and in some countries, such as the UK, France, Italy and Portugal who average in the range of 10 gallons each.   Establishing a stronger foothold in Europe is strategically important  to Coca Cola and within the last decade (i.e.1997 onwards), Coke identified Germany as one of its本Assignment代写Assignmentwww.51lunwen.org提供  primary targets and began building a distribution network there to both package and sell Coke locally in Europe. Meanwhile throughout Europe, the company has taken even bolder steps including the replacement of an inefficient bottling networks and the institution of a new, well-financed marketing. As a result, Germany became Coca-Cola’s largest and most profitable markets in Europe helping to establish a strong foothold in Europe, including the UK.

Together with support from the European Union who have eliminated all internal tariffs, it became possible for a chain store (i.e. a shop) with operations in France, Germany, Ital论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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