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End-of-Year Assignment [4]

论文作者:留学生论文论文属性:作业 Assignment登出时间:2010-04-26编辑:lixiaona点击率:15437

论文字数:3451论文编号:org201004261621222496语种:英语论文 English地区:英格兰价格:免费论文

关键词:Assignmentbusinessenvironment

y and the Netherlands, to buy soft drinks from the lowest-cost-supplier on the continent and not have to worry about paying import duties for shipping them to the retail stores.  Low cost and rapid delivery were going to be key strategic factors for success.  Coke believes that its current European strategy including its supply chain and logistical activities puts it in an ideal competitive position against its competitors globally.

So, Europe remains an important market for Coke, which derives about a quarter of its revenues from the region, about the same as the Asia-Pacific region, North America, though the dominant market, accounts for just under a third of Coke’s revenues.


(Source: Adapted from Rugman A. R., and Collinson, S., (2006), International Business, 4th edn, FT: Prentice Hall)


Section 1 – Design a supply chain for Coca Cola and the presentation criteria

a) Designing the Coca Cola Supply Chain for the London 2012 Olympics

Working in groups of 4/5 students, research what the Strategic Supply Chain Managers at Coca Cola would need to consider to ensure sufficient volumes of canned Coca Cola are acquired to sustain and meet anticipated demand for the duration of the London 2012 Olympics? 

Based on this research, design and sketch a supply chain that would illustrate the global nature of Coca Cola’s logistics and supply chain activities. Your sketch MUST reflect the following supply chain activities: -

o The upstream flows, i.e. those activities or flows involved at the source of Coca Cola’s supply chain and should include TWO examples ONLY of raw materials.  These should be: -
 ONE raw material that will be involved in the manufacture of the Coca Cola Liquid itself,   and: -
 the Bauxite or iron ore that is involved in the manufacture of the Coca Cola can
o This upstream flow should include: -
 all the movements to and through any manufacturing processes involved in the manufacture of Coca Cola liquid
 all the movements to and through any manufacturing processes involved in the aluminium / steel manufacture of the Coca Cola can(s);
 The supply chain convergence where canning / liquid operations takes place. 

Then: -

 

o The (mid) distribution flow(s) from the manufacturing operations into a European distribution centre based in Munich Germany.  

Then finally: -

o The downstream flow(s) which involves the movement of completed and palletised canned Coca Cola to a National Distribution Centre (NDC) at the Port of Southampton for onward distribution to a Regional Distribution Centre (RDC) at Reading Berkshire, near London

Please Note: For the UPSTREAM FLOW your group will decide where both raw materials will be sourced and also the locations of the manufacturing operations in your supply chain, i.e. which countries, near of far away from the European distribution centre in Germany? 

The choice is yours as groups of supply chain strategists and designers, but be aware that whatever you do decide, this will impact on the nature of the supply chain and the modal choice (i.e. types of logistics and transport) needed to be depicted as pictures in that supply chain


b) The Presentation of your Coca Cola Supply Chain

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