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End-of-Year Assignment [5]

论文作者:留学生论文论文属性:作业 Assignment登出时间:2010-04-26编辑:lixiaona点击率:14701

论文字数:3451论文编号:org201004261621222496语种:英语论文 English地区:英格兰价格:免费论文

关键词:Assignmentbusinessenvironment

group sketch of a global Coca Cola supply chain, prepare a concise group presentation that addresses the following FOUR issues: -
o An indication of the generic supply sectors involved within the Coca Cola global supply chain;
o The key areas where costs are predominately being incurred within the Coke supply chain;
o The key areas where value is predominately being added within the Coke supply chain;
o The estimated total supply chain lead-time 本Assignment代写Assignmentwww.51lunwen.org提供 (i.e. the time from upstream source through manufacturing, then through the EDC in Germany, through the NDC at the Port of Southampton and then onto the RDC in Reading).

N.B. IT WOULD BE A GOOD IDEA TO INCLUDE COPIES OF YOUR GROUP SKETCH AS PART OF YOUR PRESENTATION.

 


 
ENTERPRISE AND INNOVATION BS1S74

On completion of the module, the student should be able to:

Demonstrate an understanding of the interaction between enterprise and innovation and the ability to apply microeconomic analysis to issues which arise from innovation in a range of markets. (LO1).

There are two parts to this assessment

The end of year assignment is a report, which contributes 40% of the marks.  The assessment will be marked out of 100.

This is an individual piece of work will be marked out of 100.  There are three questions for you to answer and each response should be approximately 500 words (1500 total).  Each question carries an equal weighting.

A group presentation (worth 10%) crossing all modules - one slide per module

TASKS

INDIVIDUAL REPORT

1. Consider the demographic profile of the range of UK audiences for the Olympics. Choosing one of these audiences, propose a new product which Coca Cola could create to target this audience during the Olympics. Explain why your proposal will be successful. 40 marks

2. What determines the PeD for Coca Cola at a major event like the Olympics?  All candidates should know the main determinants, such as the number of perceived substitutes, the proportion of income spent on the good, whether it is a necessity, and so on and so forth. But in addition the best candidates will know that the context matters, in this case we have the Olympics, it is held in the summer, the purchasing will be facilitated and advertised to coincide with this event. 30 marks

3. With the aid of a diagram (or diagrams) discuss the likely effects of advertising Coca Cola.  All candidates should know that the aim is to shift the demand curve to the right, which all candidates should be able to draw using a comparative static partial equilibrium supply and demand diagram. In addition, the best candidates will realise that it should reduce PeD too, and that this can be discussed or even to some extent incorporated in the diagram(s).  30marks
 
Presentation

Discuss the problems Coca Cola may encounter and why they would be problematic when trying to reach their target audience during the 2012 Olympics based on the demographic profile of the range of UK audiences for the Olympics.  You are required to produce just one slide outlining the problems and why these problems are likely and spend approximately 4 minutes discussing how Coca Cola could employ innovation to overcome the issues you have highlighted.  You should ensure you carry out some research 论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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