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市场营销的经济理论认为，一个完全开放的全球市场是最有效的金融增长方式，这是因为每个国家都有专门生产的商品和服务，因此，它在全球商业具有比较优势。纵观企业发展的进程，商人和金融家已经构建一个不断更的全球经济。这将意味着今天的营销手段更加向经济方向靠拢。
Marketing economic theory holds that a completely liberalized global market is the most efficient way to potential economi growth, because each country specializes in producing the goods and services as a result, it has a comparative advantage in the global business. Throughout history of business development adventurers, merchants, and financiers have constructed an ever-more-global economy. It means thatmarkets of today are becoming more and more integrated through globalization. Multinational corporations manufacture products in material countries and sell to consumers I a worldwide. Money, technology and raw materials move ever more swiftly across national borders. Along with products and finances, ideas and cultures circulate more freely. Thus, it is during the past decades companies and their managers have started to face the increasing emphasis on globalization strategies since it has affected and occurred at all levels in organizations relations (Hubbard, 2004). Hence, more organizations are becoming international and are therefore forced to handle complex issues on international or global basis rather than on a domestic one (Hill, 2006). They should therefore be aware of various aspects that could potentially affect them before deciding to conduct business in a foreign market or with another international organization.

随着经济和社会活动的发展，最近几十年全球化的沟通方式已经成为当前研究的焦点。在时至今日的全球化发展过程中，全球化研究机构已经研究出了一系列有竞争力的战略联盟，在这些国际业务中，除了很多的公司和组织，许多大学也利用资金和专家构建出国际业务相关的战略联盟。

Along with business communitiesthe globalization of economical and social activity has been a focal point in research in all over the world for some decades. The globalization research organizations have studied the increasing phonomena of competitive strategic alliances in today`s international business, in addition to a lot of companies and organizations, many universities also afford funds and specialist to investegate the international business that manage a success strategic alliance.

It is Dunning (1995) and others economic experts noted the emergence and growth of international strategic alliances (ISAs) as an important development in the organization of international economic activity many years ago. Now, a substantial literature has, unsurprisingly, evolved focusing on different aspects of the ISA process.Thus the strategic alliances today perhaps become the fastest growing trends for the global international business. According to Booz-Allen and Hamilton(Booz Allen Hamilton, 2006), strategic alliances are sweeping through nearly every business and are becoming an essential driver of economic growth in every country.

An alliance is understood simply a business-to-business collaboration. Another term that is frequently used in conjunction with alliances is establishing a business network. Nowadays, alliances range in scope from an informal business relationship based on a simple contract to a joint venture agreement in which for legal and tax purposes either a corporation or partnership is set up to manage the alliance. Thus the mission of strategic alliances are for joint marketing, joint sales or distribution, joint production, design collaboration, technology licensing, and research and development.

Moreover, a strateg