英语论文网

Small Business Development of Cosmetic Beauty Industry
- "Natural Up" Company Establishment Proposal
 化妆品美容行业的小企业发展 
- “自然向上”公司设立方案

1.Proposed Subject/An Overview of the Topic

1.主题的建议/关于主题的概述

Nowadays, 'female industry' which related to the clothing industry and cosmetic beauty industry has get popularities from the beginning of human civilization even in the economic depression time. A professional research institute published annual reports in late November (business information.com, 2008) claimed that cosmetics products industry still shows a slow growing tendency in the financial crisis. In spit of that, the influence of financial depression has spread around the world, in some emergency market, the cosmetic products even show a sustainable prosperity especially in Asia market. Consequently, in this essay, I will organize a new business plan for 'Natural Up" Company, which is proposed to be the one corporation identified in the cosmetic market. Generally, this paper will be set into four sectors: a brief proposal of potential products offered by the new company, focus of research, literature review, methodology as well as a small SWOT analysis of this new member.

 如今，“女性行业”，关系到服装行业，化妆品美容行业已经从人类文明开始就有了，即使在经济萧条年代初也得到倍受欢迎。专业研究机构公布的年度报告在十一月下旬（business information.com，2008）声称，化妆品品行业仍然显示在金融危机中缓慢增长的趋势。在那时，金融萧条的影响在世界各地蔓延，在一些紧急的市场，化妆品产品甚至出现持续繁荣特别是在亚洲市场。因此，在这篇文章中，我会组织的“自然向上”公司，该公司拟在化妆品市场上组建一间公司。一个新的商业计划一般情况下，本文将被设置为四个部门：潜在的一个简短的建议由新公司的研究重点，文献综述，研究方法以及新成员对所提供的产品的SWOT分析。

2.Focus of Research

2.重点研究

There are four key elements of the product range of this new business, such as high quality brand cosmetic product, massive customers product, professional hair beauty product and health pharmacy skin care products. With a clear idea about the market segmentation, we have planed for some effective positioning strategy to differ from major bigger competitors such as P&G and Shishedo, which are the major rivalry in Western market and Asia market. To compete with those strong competitors, this new small business should master some positioning strategies as follows.

 有此新业务的产品范围的四个关键要素，如高品质的品牌化妆品，大量客户的产品，专业的美发产品和健康药房护肤品。随着对市场细分一个清晰的思路，我们是有计谋的一些有效的定位策略，从主要竞争对手大如P＆G和Shishedo，这是在西方市场和亚洲市场的主要竞争差异。与这些强大的对手竞争，这个新的小企业应该掌握如下一些定位策略。

As mentioned above, this new company will differ the products as four major product segments for better commitment with the customers to provide benefits for them. Like Vicky, the health skin care pharmacy brand, with the reliable professional sales consultant and soled exclusively in the drugstores, customers will experience a sense of reliability. This clear positioning strategy can be called attribute or benefit strategy which denied by Keegan and Green. A frequently used positioning strategy exploit a particular product attribute, benefit, or feature. Economy, reliability and durability are frequently used benefit position( Keegan, W,J and Gr本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。