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环境对企业的影响Environmental Influences On Business Enterprises

论文作者:英语论文网论文属性:学术文章 Scholarship Essay登出时间:2015-05-17编辑:g790726705点击率:2434

论文字数:1010论文编号:org201505160847346596语种:英语论文 English地区:澳大利亚价格:免费论文

关键词:

摘要:商业环境对彼得经营的公司带来的影响

问题陈述


彼得在美国拥有许多家保健食品店。他的食品店专门向当地的小众市场售卖有机农产品和保健食品。市场中新的竞争者的进入,使得彼得的公司之前所享有的主导地位受到削弱。竞争者是一家老牌的杂货公司,也提供类似的有机农产品和保健食品。


与问题有关的事实


顾客和销售量的下滑的主要因素有:
竞争:杂货连锁店进军有机食品和保健食品市场使得客户群被削减。竞争者以更低的价格售卖类似的产品。由于原材料价格较高,彼得无法降低产品价格。另一个因素是:彼得公司所看重的顾客群是有限的。缺乏市场基础设施和市场能见度,都对业务产生了不利的影响。他的食品店没有给顾客提供额外的服务。


Environmental Influences On Business Enterprises  

Problem Statement 
Peter owns a chain of health food stores in the United States. His store specializes in selling organically grown produce and health food to the local niche market. The entry of a new rival into the market has reduced the market dominance previously enjoyed by Peter’s company. The rival company, an established grocery store, is offering similar organic and health products. 


Relevant Facts Related to the Problem 
Some of the main factors for the decline in customers and sales are: 
Competition: Entry of the grocery store chain into the organic and health food market has made a cut into the customer base. The competitor is selling similar goods at a lower cost than Peter’s store. Due to the high costs of raw materials, Peter is unable to lower his prices. Another factor is that the customer base targeted by Peter’s company is limited. Lack of marketing infrastructure and visibility has a negative impact on the business. His store currently does not offer additional services for customers. 


Converting Problem into Opportunity 
Environmental factors can have a major impact on the performance of health food business. For Peter to be competitive and be in business, he should first determine the factors that are contributing to the problem his business is facing. Steering the company in the right direction will require Peter to identify new strategies to counter the current shortcomings in the way the business is run. Identifying new opportunities in the industry will help Peter to look at new avenues for growth in the business. Based on the findings from research of the industry, Peter can definitely convert the problem he is facing into an opportunity. Here are some solutions that will help Peter retain his existing customers and grow his business: 


Competition/Competitive Analysis: Competition can sometimes be good for business. Analyzing competitor products and identifying the differences in the offerings of products can be very useful. This will allow Peter to identify new products that he can stock up that will offset any comparative shopping by his customers. These new offerings will have to be as per the current trends in the health food industry. 


Supplier: Peter will need to explore the possibility of identifying new suppliers for some of the products he is selling. This will give him the bargaining power required to lower costs on his procurements. Retaining the quality and lowering the supplier price will allow Peter to sell other products in his stores. Some of these cost benefits can be passed on to the customer as discounts. 


Buyers: To retain existing customers, a high-level of service will have to be provided. Advertising and brand marketing will allow Peter to target new customers. He can st论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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