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g so provides much needed benefit to both, society and business. Progressive social development addresses social weaknesses and harnesses social strengths leading to all round social development. (World bank, 2010)

Not every social problem/issue can be addressed by making it into a business opportunity. But at the same time, a healthy business and a sick/weak society are hardly compatible. Businesses cannot prosper on a sustained basis in a society that is plagued by dysfunctions/weaknesses simply because business is part of, and not distinct from, society.

Factor conditions refer to the state of key inputs to businesses i.e. talent, knowledge, infrastructure, necessary to compete in an industry. Well-developed factors promote innovationand sustain higher order competitive advantage in domestic and global markets for businesses.

Demand conditions in a nation refer to the size of local demand and more importantly, the composition of demand (that is, the demanding or difficult nature of buyer needs). Both these aspects (i.e. size and composition) greatly impact a company's competitive advantage. Buyers with demanding or difficult needs provide companies with insight into emerging customer needs and with the pressure required for innovation in cost reduction or in different product features. Such innovation then creates larger markets, domestically and globally. (B2B Trust,2007)

Firstly, the benefits reaped by the companies pursuing the said strategies will remain significant compared to those hoped by any competitor. This is because such companies will focus on particular needs or locations that may not be of equal importance to competitors. Also, companies that initiate such strategies will build superior reputation/relationships. Besides, companies that invest in their personnel and have an orientation towards innovation usually have low turnover of key personnel. Also, regular and rapid technological progress, not one-shot breakthroughs is the secret to retaining competitive advantage. To believe otherwise is a sign of a static conception of competition. Strategies aligning economic and social goals will have a significant bearing on the strategic context of the business of companies and should hence be driven by the CEO/Board of the particular company and not be delegated to the social development division of the company.

The division could provide inputs as may be necessary. It is possible that some social issues cannot be resolved by linking them to a company's competitive context. And even these issues need to be addressed not only from a social perspective but also in the interests of Corporates for; after all, a sick society and a healthy business are incompatible. (World bank, 2010)

If business does not have and should not have authority - and in a great many areas it should not have it - then responsibility on the part of business should be treated with grave suspicion. It is not responsibility; it is lust for power. For example, it is not the task of business to substitute its authority for that of the government in areas that are clearly national policy. Of course, what are the limits depends in part on circumstances. In a society facing a crisis, the limits may be more flexible than in a society, which is not.

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