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The Written business plan
Whilst contemporary research shows that the vast majority of nascent entrepreneurs and
small business owner managers do not want to develop a formal, written business plan, the
reality is that we all engage in planning in virtually every walk of life. It’s very hard to survive
without planning and sooner or later virtually every business person will be forced into
having to write a formal plan by the requirements of at least one major stakeholder at some
point. For most new venture proposals it is usually either seeking funding from an investor,
a loan from a bank, or a long term contract from an initial customer that provides the
motivation to write the first formal plan.
A business plan is a written document that describes a business, its objectives, its
strategies, the market it is in and its financial forecasts. It has many functions, from securing
external funding to measuring success within your business. Your task is to prepare an initial
business plan covering at least the first three years of your proposed new venture
This task is set as of 9th February 2009.
Your submission should be approximately 3000 words (i.e. within 10%), plus supporting
appendices, charts, diagrams and tables.
Printed submission required by:- 12.00hrsWednesday 20th May 2009 to the Postgraduate
Office:
Electronic copy must be up-loaded to Turnitin no later than 17.00hrsWednesday 20th may
2009.www.51lunwen.org
Return date: - to be confirmed.
The general assessment criteria for the individual assignment are as follows:-
a) the nature, characteristics and prominent features of the proposed new venture are
explained clearly;
b) the strengths of the nascent entrepreneur and the proposed team are evaluated and
placed in context;
c) there is a clear evaluation of the identified business opportunity analysing the benefits
that the proposed venture will bring to potential customers;
d) there is a clear statement of objectives with appropriate performance measures and
benchmarks;
e) an identifiable, viable entry strategy is articulated and evaluated;
f) forecasts and financial projections are realistic and supported by evidence;
g) there is a clear statement of resource requirements and strategy to meet resource
needs;
h) personal strengths and weaknesses are analysed with reference to fundamental
requirements within the designated contextual setting;
i) valid proposals and explanations are presented with supporting evidence;
j) the document is presented in accordance with common conventions.
Higher marks will be awarded for:-
•originality and creativity of thought;
•high quality evidence to support the argument development and judgements made;
•sound underpinning conceptual frameworks;
•critical evaluation of appropriate, relevant, theoretical concepts;
•appropriate illustrations and examples;
•appropriate references;
•clear and logical structure and communication.
These are illustrations of the general criteria that will be used in assessing your submission.
It is not possible (or desirable) to specify precise weightings for each criterion and it is not
safe to assume each is equally weighted