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阿里巴巴:可行性研究和业务计划:Alibaba:Feasibility Study and Business Plan

论文作者:留学生论文论文属性:报告 Report登出时间:2011-01-31编辑:anterran点击率:8422

论文字数:2774论文编号:org201101311009159631语种:英语论文 English地区:中国价格:免费论文

附件:20110131100915042.pdf

关键词:Feasibility StudyBusiness PlanAlibaba

Alibaba.com
Feasibility Study and Business Plan
M21-A
Kevin Paul Julia
CONTENT
1. ...................................................................2 INTRODUCTION
2. ...............................................................3 BUSINESS MODEL
3. ...................................................4 FIVE FORCES ANALYSIS
4. .............................5 PRESENT THE CORPORATION NOW
5. ....................................................................6 ENVIRONMENT
6. FINANCIAL ANALYSIS........................................................7
7. ................................................................10 SWOT ANALYSIS
1
1.
Introduction
1.1.
Alibaba Group
Alibaba (SEHK: 1688) (Chinese: 阿里巴巴; pinyin: ā lǐ bā bā) is a Hangzhou-based e-commerce/e-auction company, specializing in global trading. It was founded in 1999 by Ma Yun (Jack Ma), and operates five e-commerce sub-companies which operate different aspects of trading.
1.2.
Business profile
The English-language web site alibaba.com specializes in business-to-business trades, especially for international buyers trying to contact Chinese sellers.
The Chinese-language web site china.alibaba.com focuses on business-to-business trades within China, while www.taobao.com is a consumer-to-consumer trade site for Chinese customers. The Japanese language website "Japan.alibaba.com" is for Japanese customers.
Japan's Softbank was one of the earliest investors in Alibaba. Its founder, Masayoshi Son, invested $18 million in the company in 2000 and also participated in subsequent rounds of financing.
Alibaba Group
Type
e-commerce
Founded
Hangzhou, China (1999)
Headquarters
6/F Chuangye Mansion, East Software Park, No.99 Huaxing Road, Hangzhou, 310099, China
Key people
Ma Yun (Jack Ma)
Industry
Internet
Employees
4,400 (30 June 2007)
Website
http://www.alibaba.com
.
1.3.
Sub-companies
As of January 2009, the Alibaba Group is made up of 6 sub-companies:
Taobao.com: Online auctions web site for customers.
Alipay: Online payments web site, processing mainly payments within China.
Alisoft: Provider of web services to the Chinese Small and Medium-sized Enterprise marketplace.
Alimama: Online advertising exchange, which allows web publishers and 英文论文网advertisers to trade online advertising inventory. 2
China Yahoo! : As a powerful portal with excellent searching engine, it provides high-quality basic application services for internet users including email, IM, information services and so on.
Koubei.com: China's largest communities for exchanging basic life information such as that on clothes, food, housing and travel.
2.
Business Model
2.1.
Revenue Sources
The revenue of Alibaba.com is generally from the advertisements and payment of members. It’s free to search the results in the websites, but if the firms want to sell the products through the platform, they have to be the members of Alibaba.com and pay for it. Because the high visibility of Alibaba.com, it also earn lots of profit from the advertisements in its websites.
2.2.
Revenue Model
The revenue model of Alibaba.com is advertising based. This advertising based is not only the traditional one, but also includes the payment of members, the webpage prepare for the small and medium-size firms belong to another kind of advertisement for the products.
2.3.
Cost Drivers
The cost dr论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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