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论文作者:www.51lunwen.org论文属性:报告 Report登出时间:2014-09-23编辑:felicia点击率:15763
论文字数:3260论文编号:org201409230920467840语种:英语 English地区:中国价格:免费论文
关键词:商业计划即时翻译软件Business Planinstant translatorbusiness detail
摘要:出国留学,申请经商管理专业,不可避免地要写商业计划留学essay。那么到底这样的留学essay该如何写呢?本文以即时翻译软件的应用推广为例,简要分析商业计划的必要性,以及与市场研究、商业细节,市场目标和市场融资的关系。希望大家可以认真了解一下,远离不知从哪儿下手写留学essay的困境。
Training is quite essential for each company especially a software company like us. “A company should ask experienced engineers to define the steps in its product development process.” (Mcgrath, 1996) Our company will focus on training the teamwork cooperation, communication skill, language skill and computer skills to keep staff up to date and better serve customers. In addition, it is also essential for the leaders such as each department’s managers, our COO and I myself to train our managerial qualities including delegating responsibilities and how to motivate our staff.
Skill retention strategies
In order to keep our staff highly qualified, we will regularly appraise staff’s performance, conduct annual employee opinion survey. Inside the company, each department holds weekly meetings to keep track of market changes. Besides, it is helpful to make 360 degree assessment of staff which gets feedbacks from their supervisors, peers, customers and themselves to check our staff’s skills. “360 Degree Feedback has tremendous potential to enhance the effectiveness of an individual and to build him/her as a leader, or the competencies and organizational values he/she would like to develop.” (Rao, 2005) What’s more, another helpful strategy is to set goals for each department to check whether they can finish the goal. If they do and exceed the requirement, we will give them some bonus to reward and motivate them. If they do not, we ought to do more training for them to keep them qualified.
Products/services
Market position: our product is affordable and accessible. It is mainly designed for businessmen, white collars and students. Basically, our product is highly competitive for there is a large need and there is no such authorized and practical software so far. Compare with other translators, our instant translator is more accurate in translating and clearer in interpreting.
Unique selling position: our product can not only translate but also interpret one language to another which can well convey the information one wants to express. This software is also easily accessible and practical. It can be easily installed in most cell phones.
Pricing strategy: we adopt the penetration pricing which “decides to set the price below the service’ value to the customer” (Baker, 2011) to attract more market share.
Value to customer: “Customer’s views toward the product are the driving force in shaping appropriate product decision” (Art Weinstein, 2004) our software is practical and useful. It is helpful to people who need to communicate with foreigners. The price is also reasonable which is affordable to most people.
Growth potential: since now instant translator is quite helpful and in need, our product has a bright future. The good quality and excellent service to customers will make it more competitive.
Innovation
Our company pays much attention to the inno本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。