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vation of our products, our production technique, our market as well as our management. “Competition is the driving force behind all innovative and technological advancements in the world.” (Kasper, 2002) First, the innovation of our product will involve developing new software which covers more languages and updating our existed software. Then, we will also bring into some relative advanced technologies to make our instant translator more competitive. As to the innovation about market, our company sets up customer department and trains our staff to well deal with customer complaints and well satisfy them.

Research & development (R&D)/innovation activities

So as to make good preparation for our product, our company will do several researches about the environment, basic condition of the market, the feasibility of our software as well as our competitors’ products.

Insurance

Workers compensation: we buy insurance for each of our staff and make a deal with our employees at the time when they are enrolled in our company. If any accident happens, we will compensate them according to the agreement.

Risk management

Legal considerations

In the process of marketing our instant translator, we have to consider and abide by the business law, consumer law and copyright law.

Operations

Production process

The software we produce is based on a large language vocabulary. We need a large team to do this. Then, on one hand, we will put up the software we finished in the internet to let customers download. On the other hand, we will contact with Nokia and Motorola to cooperate with them.

Technology (Software): We have our own website and we keep updating it regularly. In addition, we will cooperate with some other translating companies to bring into their advanced technology.

Trading hours: Our software is not limited by time or place. As long as the customers need it, they can download it at any time and at any place. As for holidays, we will take the rotation program to make sure when customers need us, they can find us.

Communication channels: If our customers have any advices or complaints for our software, they can either go to our office in Sydney if they are at there or send emails to us. It is also applicable to call our toll-free telephone line.

Payment types accepted: Both cash and credit are acceptable for us.

Quality control: we adopt the TQM (total quality management) to make sure our software is suitable and helpful to our customers. “TQM involves whole organizations getting organized, in every department, every activity, and every single person, at every level.” (Rawlins, 2008) In the process, we will contr本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。