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ol every part of the production to reduce the costs. For example, we will train workers to keep them competitive and reduce overheads through reducing people and do cost budgeting. If needed, we will also reduce our advertising fees.

Sustainability plan

Environmental/resource impacts

In the production of this software, we have to consider several parts of the process. To suppliers, we need to make sure the time of payment. As to the local community, we will strive to protect the environment and solve social problems. The last but not the least, we will assure the value of our instant translator and make our customers delighted.

The Market

Market research

Market research is indispensable for a successful marketing action. So as to make good preparation for this, we send our marketing department to know about customers’ needs and wants. “A strong local demand for its goods and services strengthens a company’s competitive advantage.”(Rao, 2001)Also, they are responsible for making a thorough research about the competitors’ product and their strengths. We will also do survey research to know customers’ attitude and collect information for further development. As to get feedbacks from our customers, we will gather information by mail, telephone, personal interview and websites.

Market targets

In the short run, our software will penetrate to the instant translator circle and let it known and recognized by customers. In the long run, our company’s objective is to retain and attract more customers and try to occupy more than 10% of the world’s instant translator software at the end of the year 2017.

Your customers

“At the heart of every successful business is a close of customer needs and how to anticipate and meet them” (Mullin﹠Cummins, 2008)

Customer demographics

Basically, our software is mainly targets at teenagers and working people. Either for travelling, study or for business, the instant translator will do them a lot of help.

Key customers

Michael J. Croft (1994) said “The process of market segmentation brings a much increased understanding of users’ needs, their decision criteria and approach, and therefore gives a much clearer direction to the management of current products.” After doing market segmentation, we regard the white collars as our key customers. For one thing, they need to contact with and cooperate with foreigners a lot. The instant translator can help them in their business. For another thing, some of those people do not have enough time to take part in training courses to master several languages. By using our instant translator, they can easily communicate with foreigners and make contributions to the achievements of their company.

Customer management

Customer relationship is quite essential in doing business. Toward this, our company will conduct the CRM (customer relationship本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。