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论文作者:www.51lunwen.org论文属性:报告 Report登出时间:2014-09-23编辑:felicia点击率:15766
论文字数:3260论文编号:org201409230920467840语种:英语 English地区:中国价格:免费论文
关键词:商业计划即时翻译软件Business Planinstant translatorbusiness detail
摘要:出国留学,申请经商管理专业,不可避免地要写商业计划留学essay。那么到底这样的留学essay该如何写呢?本文以即时翻译软件的应用推广为例,简要分析商业计划的必要性,以及与市场研究、商业细节,市场目标和市场融资的关系。希望大家可以认真了解一下,远离不知从哪儿下手写留学essay的困境。
The aim of customer management is to improve customer satisfaction and improve our market share. So first, we need to understand customer need and keep them happy.
The most important thing in this process is to make sure that our product is qualified and can meet the requirements of our customers. In order to know customers’ evaluation, our company will set up toll-free customer service telephone lines and send questionnaires to get feedbacks. Another important thing is that we need to deal with complaints well and try to gain innovative ideas for improvement
S.W.O.T. analysis
StrengthsWeaknesses
The software can be easily download and installed in cell phones. It can not only translate but interpret messages customers want to express
It is accessible and practical as well as affordable to most peopleThough our database is relatively large, it has some faults since it is a machine.
Our software charge fees when customers download it while some other translators are free.
OpportunitiesThreats
Unlike other instant translators, our product is newly developed which can generate the attention of customers.
The cooperation with large cell phone companies like Nokia and Motorola helps our product easily known by our customersWe have many competitors like Google, youdao, iciba and lingoes.
Since our company is newly set up, most customers don’t familiar with us which makes it difficult for us to enter the market.
Besides, “Identifying new entrants is important because they can threaten the market share of existing competitors.” (Michael A. Hitt et al., 2009)
Your competitors
“The intensity of the rivalry influences prices as well as the costs.” (May, 2010) Our major competitors are Google, Iciba, Youdao and Lingoes. They have more experience in translating. However, our software assimilates their successful experience and skills. Besides, our instant translator does more effort in enlarging our vocabulary and making less logical errors when interpreting. We also attach great importance to customers’ feedbacks and the changing market environment.
Competitor details
Advertising & sales
Advertising and promotional strategy
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