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打造残障人士专用船的Business Plan [7]

论文作者:www.51lunwen.org论文属性:学期论文 termpaper登出时间:2014-12-23编辑:Cinderella点击率:21560

论文字数:4637论文编号:org201412161111289440语种:英语 English地区:瑞典价格:免费论文

关键词:business plan商业计划书Sweden商业计划商业理念

摘要:本文是一份商业企划,作者观察到瑞典社会对残障人士的贴心服务,结合当地地理、习俗等事情,计划为残障人士制造简便易操作的自动小船,作为出行工具。

s='MsoNormal'> Our perception of the strategy is that it is very clear plan of how we can achieve the settled and desired results. Our strategy will be based on our starting point: where we are now and where we want to go, what we are going to do to get there, and we will use delimitations so what we are not going to do on the way. So we can describe our strategy as the chosen direction and main filter of possible alternatives.

 

iDeal's long-term strategy is to create value for all shareholders by being the best manufacture and provider of boats for disabled and handicaps in Scandinavia and for other customers in Europe with the further achieving global market.

 

design and manufacture trial versions of iDeal BDH (boat for disabled and handicap);provide the highest levels of customer satisfaction performance and reduce the number of dissatisfied customers by adjusting the product to the customer's requirements;


    achieve profitable revenue growth;

    create a customer/end-user network;

    provide maintenance and post-sales solutions for customers in Sweden;

    get the governmental financial support for further R&D activities; and

    all delivered by diverse, skilled and motivated people.


B. What are the tactical choices?


To answer this question we want to quote the famous Chinese general Su Tzu who said that “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat”. By tactical choices iDeal group understands those short-term decisions which can help to obtain the strategic objectives, i.e. if the strategy defines what our company aims at, the tactics answers the question how we are going to do it.So far we have done the following tactical choices:

 

Our company decided to be the best manufacturer of BDH in the world, our main tactical choice was to start from Sweden due to above mentioned advantages, social awareness of the society, government support and location advantages. We decided to start the marketing research and in order to save money, to control and adjust the results according to our own requirements and specific features we chose to conduct this research on our own instead of outsourcing it.


All make-or-buy decisions can be presented our tactical choices: either we will construct the factory or rent the premises, where we need to buy the machinery and equipment or to lease them. To spread the informatio论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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