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at $13 the customers will be able to get Roasted Turkey Sandwich served on marble rye bread, pancetta, avocado mayonnaise and mixed sweet potato fries. The customers will also get Banana Coconut Tapioca topped with a fresh berries and a lemon tuile at $6.

These strategies will be adopted to establish a winning strategy for the restaurant that will broaden the business' customer base at lunch. The customers targeted at this time will include teens, singles and professionals while still maintaining our core market segment.

Promotion
The business will mainly rely on advertisement as a means of promoting its products and services. Dalicias will make adverts on table tents, newspapers and brochures. There will also be in-house tour for the customers. The local media will be used from time to time to reach a large number of customers. The use of table tents and brochures are considered the cheapest but are unlikely to get to a large audience.

The aim of these promotions will be to enable the customers understand the kind of services that the restaurant is offering and differentiate the restaurant with other restaurants in San Diego. In addition to these advertisements, the management will display the restaurant's logo on letter head and business cards. The interior of the restaurant will be decorated with attractive colors and also utilizing the colors in the restaurant's logo.

Pricing
There are several factors which will determine the price of the food. The prices will vary according to the time of the day, the season and the food composition. For example, the meals offered at lunch will have a low price as compared to the meals of the same composition in the evenings. This will be done to attract more customers at lunch time. The prices will also be high during the festive seasons and this is because there will be more customers coming to the restaurant than other none festive seasons. Customers who require a wide variety of food composition within a single purchase will enjoy quantity discount and this will see the prices go down. However, the customers who require only a single meal will pay the standard price of the food as stated in the menu.

The customers base at San Diego don't necessary make their purchasing decisions based on price but on the quality of the product and service offered. In order to effective implement the pricing strategy; the restaurant will have to provide other services to the customers such as entertainment within the restaurant and a clean atmosphere.
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